|
Press Release |
|||
|
Fujitsu Computer Products of America Chooses TECHMAR to Provide Pre-Sales CRM ServicesFujitsu Computer Products of America, Inc. Turns to TECHMAR to Help Increase Sales and Improve Marketing ROICANTON, MA – November 14, 2000 - TECHMAR, ( http://www.techmar.com ), a global leader in high-tech CRM solutions, was selected by Fujitsu Products of America, Inc. (FCPA) to help their sales organization increase marketing program ROI and manage and distribute leads. TECHMAR is working with 30 dealers for Fujitsu by handling inbound responses to marketing programs and referring prospects to internal sales groups as well as VARs and resellers. Fujitsu Computer Products of America, Inc., one of the largest overseas wholly-owned subsidiaries of Fujitsu Limited (TSE: 6702), translates Fujitsu’s technologies into solutions for the U.S. marketplace, including a range of data storage and imaging products. Their users range from small offices to Fortune 500 companies. “It is important for us to be able to respond to prospects and route leads to our sales organization efficiently”, said Betty Leiser, eCommerce and Teleservices Supervisor. “Using netKARMA, TECHMAR’s web-based lead distribution and reporting tool, we have been able to do this seamlessly. We are very pleased with the high degree of professionalism and service TECHMAR is providing and see the relationship with their dedicated team and our sales organization as very valuable.” “We are very excited to have the opportunity to work with Fujitsu Computer Products and value their strong customer focus and responsiveness, said Tim Young, TECHMAR’s Chairman and CEO. Fujitsu’s commitment to providing advanced technology and developing strong partnerships with customers and ensuring satisfaction has resulted in great success. We are confident that TECHMAR’s experience building strong prospect relationships will augment Fujitsu’s focus on finding new business and maximizing marketing ROI.” About TECHMAR Founded in 1995, TECHMAR is the global pioneer of customer relationship management (CRM) solutions designed to help business-to-business technology companies increase sales, reduce sales costs and improve the ROI of marketing programs. TECHMAR's CRM solutions include generating qualified sales leads, nurturing relationships with prospects during the buying cycle, building databases to drive marketing campaign decisions, identifying new revenue opportunities, qualifying responders to marketing programs, recruiting seminar and event attendees, sales lead qualification, routing and distribution, and web-based actionable reporting and analysis. TECHMAR is a proven business process outsource partner to world-class companies including Cisco Systems, PictureTel, Nortel Networks, UUNET, Hewlett Packard, PeopleSoft, Network Associates, Xerox and Compaq Belux. Headquartered in Canton, Massachusetts with offices in San Jose, CA, Brussels, Belgium, Istanbul, Turkey, Munich, Germany and Paris, France. TECHMAR also founded and hosts CRM University, the first web-based education site dedicated to informing b-to-b marketers and providing resources to a worldwide community of marketing decision makers ( http://www.responsemanagement.com ). TECHMAR is a trademark of TECHMAR Communications, Inc. All other company names and products are trademarks or registered trademarks of their respective companies. EDITORS' NOTE: This press release and other announcements, as well as additional information about TECHMAR Communications, Inc., are available on TECHMAR's web site: www.techmar.com or by calling (781) 821-8324. Fujitsu Computer Products of America, Inc. is based in San Jose, CA and is located at 2904 Orchard Parkway, San Jose, CA 95134. For more information about FCPA products and services, visit http://www.fcpa.com or call (800) 626-4686 or (408) 432-6333. Editorial Contact: Wendy O'Connell TECHMAR 781-821-8324 woconnell@techmar.com top of page |
|||