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TECHMAR is Selected by Major Players for Pre-Sales CRM ServicesSignificant Players in the Internet and IT Marketplace Select TECHMAR for Increasing Revenue and Marketing Return-On-InvestmentCANTON, MA – October 6, 2000 - TECHMAR, (www.techmar.com), a global leader in high-tech CRM solutions, was selected by several leading B2B players serving growing markets for Internet-based solutions and services. TECHMAR’s new clients are leading players that provide eBusiness application software, web-based accounting services and procurement lifecycle management solutions.The Internet is Paving the Way to New Business Opportunities, TECHMAR is Helping Companies Capture More Customers. To meet the changing needs of today’s customers, the Internet and information technology are allowing B2B companies to provide more reliable infrastructure, higher performance and faster and better customer care. Availability of multiple communication channels and the need to reach customers and prospects in a highly personalized is increasingly important for companies to remain competitive. In the high-tech world, companies want the ability to be able to automate marketing processes to allow one-to-one interaction with their customers. TECHMAR helps enable one-to-one marketing by working with leading companies to help them manage communications with their prospects and customers with integrated CRM solutions and services. By providing solutions through either an insourced or outsourced approach, TECHMAR helps clients yield the desired results and return on sales and marketing efforts they have invested in, while allowing them to remaining focused on their core competencies. Programs can range from high-end lead research and generation to complete CRM programs featuring TECHMAR’s full range of services and consulting, and supported by the its leading edge information systems with closed loop reporting and analyses. The latest new clients include: Intacct Corporation PeopleSoft Inc. [ Nasdaq: PSFT ] Zoho Corporation These companies join TECHMAR’s growing list of top tier, high technology clients worldwide, including Cisco Systems, PictureTel, Nortel Networks, UUNET, Hewlett Packard, Network Associates, Xerox, and Compaq. “Innovative technology and services are allowing companies and individuals to have the accessibility and availability of data, applications, and all areas of business at their fingertips, commented Tim Young. Companies have incredible opportunities to provide their customers with more advanced solutions that offer powerful results. Because TECHMAR has stayed focused on B2B technology companies and their need to reach prospects and customers more effectively to help meet sales and marketing objectives, we are in a unique position to help these leaders increase business and their reach in the marketplace.” About TECHMAR Founded in 1995, TECHMAR is the global pioneer of customer relationship management (CRM) solutions designed to help business-to-business technology companies increase sales, reduce sales costs and improve the ROI of marketing programs. TECHMAR's CRM solutions include generating qualified sales leads, nurturing relationships with prospects during the buying cycle, building databases to drive marketing campaign decisions, identifying new revenue opportunities, qualifying responders to marketing programs, recruiting seminar and event attendees, sales lead qualification, routing and distribution, and web-based actionable reporting and analysis. TECHMAR is a proven business process outsource partner to world-class companies including Cisco Systems, PictureTel, Nortel Networks, UUNET, Hewlett Packard, PeopleSoft, Network Associates, Xerox and Compaq Belux. Headquartered in Canton, Massachusetts with offices in San Jose, CA, Brussels, Belgium, Istanbul, Turkey, Munich, Germany and Paris, France. TECHMAR also founded and hosts Response Management University™ (RMU), the first web-based education site dedicated to informing b-to-b marketers and providing resources to a worldwide community of marketing decision makers (http://www.responsemanagement.com). TECHMAR is a trademark of TECHMAR Communications, Inc. All other company names and products are trademarks or registered trademarks of their respective companies. EDITORS' NOTE: This press release and other announcements, as well as additional information about TECHMAR Communications, Inc., are available on TECHMAR's web site: www.techmar.com or by calling (781) 821-8324. Editorial Contact: Wendy O'Connell TECHMAR 781-821-8324 woconnell@techmar.com top of page |
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