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TECHMAR Wins Six New eBusiness and Internet Clients For Sales Opportunity Development Services

e-Resolve, Reality Online, eXcelon, MetraTech, NationStreet and Talisma Look to TECHMAR to Reach More Customers

CANTON, MA - October 2, 2000 - TECHMAR, (www.techmar.com ), a global leader in high-tech CRM solutions, was selected by several leading B2B players in growing markets for e-business and Internet solutions in the high-tech, financial and CRM industries. TECHMAR’s new clients are leading players that provide e-business solutions and Internet and web-based technology and services.

Innovative Players Reach Markets and Deliver Value Using Experts to Generate Sales Opportunities

Internet and web technologies and services are empowering companies to reach new markets and deliver time-to-market advantage. They are enabling their customers to have greater flexibility and many options to conduct and streamline their businesses. eBusiness continues to change and shape the way companies approach the marketplace. The need to develop and deliver solutions to customers “in Internet time” that are flexible, scalable and customized is becoming increasingly popular and required to maintain a strong competitive position. Companies must find new opportunities that can represent potential sales today and new business for the future.

TECHMAR works with technology companies and service providers in the B2B world to provide their sales channels with an ongoing pipeline of qualified opportunities. These sales opportunity development services start with developing prospect profiles and identifying likely buyers and lead to developing interest and qualifying prospects to deliver high potential sales opportunities to the sales force. By effectively identifying buyers and decision-makers and building strong relationships, TECHMAR helps companies increase their sales and achieve greater return on their marketing investments. The latest agreements signed include:

 e-Resolve Corporation
 eXcelon Corporation [ Nasdaq: EXLN ]
 MetraTech
 NationStreet
 Reality Online Inc., a Reuters company
 Talisma Corporation

These companies join TECHMAR’s growing list of top tier, high technology clients worldwide, including Cisco Systems, PictureTel, Nortel Networks, UUNET, Hewlett Packard, Network Associates, Xerox, and Compaq.

“The fast-paced nature of the Internet, web solutions and eBusiness is driving companies to focus on new markets, innovation and time-to-market, said Tim Young, TECHMAR’s Chairman and CEO. Because of the growing competitive landscape, companies have recognized that building closer relationships with prospects and customers who can represent both current and future business is a significant challenge. TECHMAR is in a unique position to have teams with the right experience, technology and processes to help these dynamic companies find and retain new business and customers.”

About TECHMAR

Founded in 1995, TECHMAR is the global pioneer of customer relationship management (CRM) solutions designed to help business-to-business technology companies increase sales, reduce sales costs and improve the ROI of marketing programs. TECHMAR's CRM solutions include generating qualified sales leads, nurturing relationships with prospects during the buying cycle, building databases to drive marketing campaign decisions, identifying new revenue opportunities, qualifying responders to marketing programs, recruiting seminar and event attendees, sales lead qualification, routing and distribution, and web-based actionable reporting and analysis.

TECHMAR is a proven business process outsource partner to world-class companies including Cisco Systems, PictureTel, Nortel Networks, UUNET, Hewlett Packard, PeopleSoft, Network Associates, Xerox and Compaq Belux. Headquartered in Canton, Massachusetts with offices in San Jose, CA, Brussels, Belgium, Istanbul, Turkey, Munich, Germany and Paris, France. TECHMAR also founded and hosts Response Management University™ (RMU), the first web-based education site dedicated to informing b-to-b marketers and providing resources to a worldwide community of marketing decision makers (www.responsemanagement.com).

TECHMAR is a trademark of TECHMAR Communications, Inc. All other company names and products are trademarks or registered trademarks of their respective companies.

EDITORS' NOTE: This press release and other announcements, as well as additional information about TECHMAR Communications, Inc., are available on TECHMAR's web site: www.techmar.com or by calling (781) 821-8324.
 
Editorial Contact:
Wendy O'Connell
TECHMAR
781-821-8324 X3387
woconnell@techmar.com
 
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