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TECHMAR Selected by Five B2B Technology Clients to Deploy Sales Opportunity Development ServicesEngage, Paradigm4, VistaSource, Sentinel Business Systems and OpenReach Look to Increase Sales Using TECHMARCANTON, MA - September 25, 2000 - TECHMAR, (www.techmar.com), a global leader in high-tech CRM solutions, today announced new partnerships with leading edge, innovative players in the hardware and software segments of the high technology industry. TECHMAR’s new clients are major players in marketing software, productivity and analytical applications, wireless data solutions, barcode data collection, and network services and software.High-End Lead Generation Paves the Way to Increasing Sales TECHMAR works with B2B technology companies to provide their sales channels with an ongoing pipeline of qualified opportunities. Sales opportunity development services range from programs designed to help companies profile their prospects, build databases of likely buyers and identify decision makers to developing interest and high-end lead qualification and nurturing. By uncovering and targeting high potential prospects, TECHMAR provides companies with more high-quality opportunities for their sales channels to help them meet their goals. The latest agreements signed include: Engage, Inc. [ Nasdaq: ENGA ] OpenReach, Inc. Paradigm4, Inc. Sentinel Business Systems, Inc. VistaSource, a wholly-owned subsidiary of Applix, Inc. [ Nasdaq: APLX ] These companies join TECHMAR’s growing list of top tier, high technology clients worldwide, including Cisco Systems, PictureTel, Nortel Networks, UUNET, Hewlett Packard, Network Associates, Xerox, Compaq and SAP. “Many business-to-business companies are searching for ways to cost-effectively increase sales, commented Tim Young, TECHMAR’s Chairman and CEO. Finding good opportunities to target that can represent new business is an ongoing challenge, especially with the already high cost of direct sales. Companies can benefit by staying focused on their core competencies in order to help position themselves to for growth. We enable companies to do this by using our expertise in our understanding of sales and marketing of complex products and services to help them find and reach the best potential customers. This helps them increase their sales and improve sales efficiency.” About TECHMAR Founded in 1995, TECHMAR Communications, Inc. is the global pioneer of customer relationship management (CRM) solutions designed to help business-to-business technology companies increase sales, reduce sales costs and improve the ROI of marketing programs. TECHMAR's CRM solutions include generating qualified sales leads, nurturing relationships with prospects during the buying cycle, building databases to drive marketing campaign decisions, identifying new revenue opportunities, qualifying responders to marketing programs, recruiting seminar and event attendees, sales lead qualification, routing and distribution, and web-based actionable reporting and analysis. TECHMAR is a proven business process outsource partner to world-class companies including Cisco Systems, SAP, PictureTel, Nortel Networks, UUNET, PeopleSoft, Network Associates, Xerox and Compaq Belux. Headquartered in Canton, Massachusetts with offices in San Jose, CA; Brussels, Belgium; Istanbul, Turkey, Munich, Germany and Paris, France; TECHMAR also founded and hosts Response Management University™ (RMU), the first web-based education site dedicated to informing b-to-b marketers and providing resources to a worldwide community of marketing decision makers (www.responsemanagement.com). TECHMAR is a trademark of TECHMAR Communications, Inc. All other company names and products are trademarks or registered trademarks of their respective companies. EDITORS' NOTE: This press release and other announcements, as well as additional information about TECHMAR Communications, Inc., are available on TECHMAR's web site: www.techmar.com or by calling (781) 821-8324. Editorial Contact: Wendy O'Connell TECHMAR 781-821-8324 X3387 woconnell@techmar.com top of page |
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