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Blue Nile Chooses Talisma To Provide Superior E-Service To Holiday Jewerly ShoppersSeattle, WA -- (October 24, 2000) -- Blue Nile, Inc., the leading online retailer of diamonds and fine jewelry, is leaving no aspect of customer service to chance this holiday season. Instead, it has chosen Talisma™ -- full-service providers of powerful and easy-to-use electronic customer relationship management (eCRM) solutions - - to help power its “customer-first” service organization. “We are founded on a philosophy of exceptional customer service,” said Bob Paquin, Blue Nile CIO and COO. “Buying quality diamonds and fine jewelry online requires a trust and relationship that must be cultivated with detailed information, guidance and care -- all of which require immeasurable service. And with the holidays making up approximately 40 percent of the standard jewelry retailer’s business, complete, fast and extraordinary customer care is even more vital to our success.” “It was great to see the enthusiasm of Blue Nile’s customer service team after they began using Talisma,” said Sean Kearns, Talisma’s vice president of marketing. “They’ve already begun to experience the benefit of keeping customer information in a single database, being able to respond more quickly to online questions and actively conversing with site visitors.” Talisma provides powerful, modularized, and scalable eCRM solutions that foster customer loyalty and satisfaction. Talisma makes it easy to build long-term customer relationships by helping customer service representatives (CSRs) efficiently respond to and manage high volumes of online customer interactions. In addition, Talisma enables companies to connect immediately and proactively with Web site visitors to create a positive shopping experience. Talisma Offers Holiday Tips to E-Tailers Knowing the value that customers of Blue Nile and other e-retailers receive from Talisma’s “e-customer-centric” technologies, the company has developed a series of ”E- holiday 2000 Business Tips” to provide companies with critical guidelines for customer communications success this holiday season. This online guide, available at the Talisma Web site ( http://www.talisma.com ), outlines the technologies e-businesses can employ for the holidays to build customer rapport through effective, immediate and personalized online customer care practice. About Talisma - Talisma Corporation is the only full-service provider of electronic customer relationship management (eCRM) solutions. Our expertise has helped hundreds of companies create long-lasting and profitable online customer relationships through effective e-service, e-marketing, and e-sales. Modular Talisma eCRM products and services are easy to deploy, extend, integrate, and scale and they include: e-mail management, chat, VoIP, phone, wireless and Web self-help. The company also provides strategy consulting, training, integration, and outsourced staffing services. Headquartered in Seattle, Talisma has over 500 employees with offices in India, Europe, Asia, Australia and fifteen cities across the U.S. The company has a rapidly- growing list of over 300 customers including GE, Citibank, Real Networks, Exodus, Lowe’s Hardware, MSNBC, NetGrocer.com, Advertising.com and BlueNile.com. Talisma is privately held with investments from Oak Investment Partners, Madrona Venture Group, The Carlyle Group, SeaPoint Ventures and Cedar Grove Investments. About Blue Nile Inc. Blue Nile, the online leader in the diamond and fine jewelry category, located on the Web at http://www.bluenile.com offers consumers a better way to buy diamonds and fine jewelry. Blue Nile provides an exceptional collection of classically styled jewelry selected according to high standards of quality, beauty and value. Cleanly designed and easy to navigate, the site offers the in-depth education necessary to make informed purchases with confidence. All Blue Nile jewelry is shipped free of charge, guaranteed and returnable within 30 days and transactions are covered through SSL technology - which ensures an online purchase experience that’s risk-free. Based in Seattle, Blue Nile is privately held with investments from Bessemer Venture Partners; Trinity Ventures; Kleiner, Perkins, Caufield & Byers; Weiss, Peck & Greer Venture Partners; Integral Capital Partners; Vulcan Ventures Inc., and Comdisco Ventures. The company can be reached by phone at 800/242-2728. Editorial Contact: Samantha Horton Talisma Corp. 425-602-5619 samh@talisma.com top of page |
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