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Synchrony Unveils First Hosted-Anywhere™ Interaction Management SolutionSynchrony 3.0 is Both Licensed and ASP SolutionCincinnati, November 20, 2000 - Synchrony Communications, first to market with a truly integrated customer interaction management software suite, today announced the release of Synchrony 3.0, the first hosted-anywhere™ interaction management suite. With this announcement, the Synchrony architecture, which, according to IDC is "a model for future CRM outsourcing markets," is now available via both a remote-hosted or licensed model.Current Synchrony customer West TeleServices, an integrated contact center provider, will become the first customer of Synchrony 3.0. The Synchrony solution will reside within West's data center in Omaha, Nebraska. "There is a lot of marketing noise in the CRM space, but the fact is that Synchrony is now the only company with both a truly remote-hosted and licensed version of the same solution available on the market today," said Synchrony CEO and founder Mark Richey. "We were the only CRM company to build our solution on a 100% pure Java Internet-enabled framework and we are the only ones who built a robust, Internet-enabled architecture from the ground up." Multi-tenancy, the ability for more than one company or organization to share one instance of a software solution, is crucial to supporting the disaggregated value chain environment facing businesses today as a result of the Internet's impact on business. The Synchrony 3.0 Hosted Anywhere™ solution can be served out of Synchrony's data centers or a client's data center, allowing forward-thinking IT organizations to become "internal ASPs" for their business unit clients. "Multi-tenancy is a requirement for integrated contact centers serving multiple customers," said Thomas B. Barker, president and CEO of West TeleServices. "Typical CRM solutions must be customized for each customer or campaign - an expensive and time-consuming process. With Synchrony, we have a multi-tenant, multi-channel eCRM infrastructure that we can use for a variety of current and future West customers. In addition, Synchrony's patent-pending security software that is the heart of their multi-tenant solution means we can serve each customer securely." About Synchrony Communications Synchrony Communications, Inc. is a leading provider of interaction management solutions for Fortune 1000 companies, contact centers, e-retailers, and business-to- business net markets. Synchrony provides remote-hosted and licensed technologies that enable consistent, high-quality customer service, sales and marketing across multiple communications channels: phone, fax, email and chat. Designed to enable more intelligent and integrated business decision-making, Synchrony solutions offer a unique "360-degree" unified view of the interactions that occur at all points in the business value chain among customers, business partners, suppliers, and employees. Headquartered in Cincinnati, with offices is Chicago, New York, San Francisco and London, Synchrony has received funding from GE Equity, Vignette Corporation, West TeleServices, Patricof & Co. Ventures, Inc., Charles River Ventures, and Great American Insurance. Computerworld magazine named Synchrony one of the top 100 emerging companies to watch in 2000. Learn more on the Internet at http://www.synchrony.net Editorial Contact: Heather Valento Northlich Public Relations (513) 762-1726 hvalento@northlich.com top of page |
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