Press Release - Synchrony Communications Inc

Synchrony Communications Inc
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Synchrony Communications Ranks among ComputerWorld's Top 100 Emerging Companies to Watch in 2000

Synchrony chosen for its innovative products and respected management team

Cincinnati, Ohio, November 18, 1999 - Synchrony Communications, Inc., the leading provider of web-native, remote-hosted relationship management solutions for e-business, announced today that Computerworld magazine has named Synchrony as one of the top 100 emerging companies to watch in 2000.

Computerworld's expert panel of information technology industry influencers - including corporate IT executives and leading industry analysts from Yankee Group and IDC - selected the 100 finalists. Companies were evaluated on their ability to demonstrate value to the corporate information technology (IT) operations of Fortune 1000 companies, their product innovation and their ability to execute corporate growth strategies.

The Computerworld panelists pointed to Synchrony as an emerging leader in customer care, citing Synchrony's electronic customer relationship management solution as a new and a creative approach to solving IT issues in this rapidly growing area. The panelists also chose Synchrony based on its management team's ability to execute strategy in terms of revenue, revenue growth, and funding.

"As the markets of 2000 take shape, a company's customer relationship management (CRM) capabilities will enable it to succeed or fail," said Mark Richey, CEO and founder of Synchrony. "The old way of managing customer relationships will not suffice. Computerworld's recognition confirms that customers require flexible, fast new solutions that revolutionize IT's approach to CRM and that Synchrony fulfills those needs."

Synchrony eRM is a revolutionary e-Customer Relationship Management solution empowering businesses to serve their customers across any channel of contact - voice, e-mail, FAX or web chat - via a single web interface. Using Synchrony's Intelligent Interaction Manager™, each contact is combined with a customer interaction history and context-sensitive resources, then routed to the first available customer service agent. This gives consumers an unmatched customer service experience, building the satisfaction and loyalty that are essential to the success of e-businesses.

A pioneer in the application remote-hosting revolution, Synchrony delivers its solution as a subscription service via the Internet, which dramatically reduces implementation costs and time and eliminates the risks of traditional CRM investments. Customers pay usage costs as they are incurred, and adding additional agents to an existing contact center powered by Synchrony is as simple as adding a PC with an Internet connection and a phone. Synchrony assumes total responsibility for the solution.

About Synchrony
Established in 1997, Synchrony Communications is a pioneer in the application remote hosting revolution. Synchrony provides electronic customer relationship management solutions for ebusiness that enable customers to communicate with companies via a choice of communication channels - phone, fax, email and web-chats. Using Synchrony's Intelligent Interaction Managerä, each contact is combined with a customer interaction history and context-sensitive resources, then routed to the first available customer service agent ensuring an appropriate and consistent response to customer inquiries regardless of the communication channel. More information is available on the Internet at www.synchronyinc.com.

Editorial Contact:
Heather Valento
Norhtlich Stolley LaWarre
513-762-1943
hvalento@northlich.com

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