Synchrony
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Synchrony Announces Industry-First 30-Day Implementation Guarantee

SynchronyNOW Gets E-Businesses Running In Time for Holiday Customer Service,

CINCINNATI, OH, November 4, 1999 - Synchrony Communications Inc., the leading provider of web native, remote hosted relationship management solutions for e-business, today announced the SynchronyNOW guarantee, a promise to deliver the industry's first fully integrated suite of customer contact technology in 30 days or less.

Designed to meet the special needs of fast-moving online retailers and e-businesses, Synchrony eRM is a revolutionary e-Relationship Management solution empowering businesses to serve their customers across any channel of contact - voice, e-mail, FAX or web chat - via a single web interface. Using Synchrony's Intelligent Interaction Manager™, each contact is combined with a customer interaction history and context-sensitive resources, then routed to the first available customer service agent. This gives consumers an unmatched customer service experience, building the satisfaction and loyalty that are essential to the success of e-businesses.

The SynchronyNOW guarantee delivers the following components of Synchrony eRM in 30 days or less:
  • A single, synchronized view of all customers' phone calls, emails and Web chats delivered to agents' desktops.
  • A package for up to 20 agents.
  • Synchrony's Knowledge Manager, to author and navigate the content agents need.
  • A single, ready-to-start consumer campaign, expandable to multiple campaigns after the initial implementation.
According to Synchrony CEO Mark Richey, the 30-day implementation guarantee announced today solves the problem of conventional customer service solutions, which typically require months or years to implement.

"Today, online businesses are being been held hostage by customer relationship management suppliers who have made them wait too long for solutions that are too expensive," Richey said. "Synchrony is the first provider to honor the need of e-businesses to move quickly with perfection to build lasting relationships with customers."

SynchronyNOW will enable e-retailers to quickly ramp up contact center support to handle increasing volumes of online shoppers this holiday season, and to manage the customer service demands that immediately follow holiday gift-giving.

SynchronyNOW is only the first step for many Synchrony customers. Synchrony eRM can scale up to as many agents in as many locations as customers need, integrating front office, back office, consumer databases and legacy systems, even additional applications.

Synchrony eRM can also expand to include IVR, VOIP and fax integration into a synchronized single view; multiple campaigns; complex context-based routing based on sophisticated business rules; advanced search functions, and custom reporting.

About Synchrony
Established in 1997, Synchrony Communications is a pioneer in the application remote hosting revolution. Synchrony eRM is an electronic customer relationship management solution for ebusiness that enables customers to communicate with companies via a choice of communication channels - phone, fax, email and web-chats. Using Synchrony's Intelligent Interaction Managerä, each contact is combined with a customer interaction history and context-sensitive resources, then routed to the first available customer service agent ensuring an appropriate and consistent response to customer inquiries regardless of the communication channel. More information is available on the Internet at www.synchronyinc.com.

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Editorial Contact:
Heather Valento
Northlich Stolley LaWarre
513-762-1726
hvalento@northlich.com
 
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