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Direct Marketing Leader Encore Marketing International, Inc., Selects Synchrony for Superior Customer Service
Cincinnati, August 22, 2000 - Synchrony Communications, first to market with an integrated electronic customer interaction management suite, today announced its customer interaction management solution has been selected by Encore Marketing International, Inc., a business-to-business direct marketing company specializing in the management of membership clubs for various consumer and financial companies. Synchrony will provide Encore with the technology to manage membership contacts through phone, e-mail and Web chat channels."Our primary goals in managing membership clubs are to make it convenient for members to reach our agents and to ensure that our agents have entire, accurate customer histories available to them at all times," said Steve Klein, president of Encore Marketing International, Inc. "Synchrony will take us from a call center to a 'full contact' center, enabling us to provide customer service through the channel of contact that's most convenient for members."
A pioneer in the remote-hosting revolution, Synchrony integrates customer interactions across various channels of communication - phone, fax, e-mail and Web chat. This creates a seamless contact center and provides Encore with a synchronized view of their customers.
"With a 25-year history of providing outstanding customer service, Encore realizes that to continue to grow as a direct marketing leader it needs to move beyond the traditional call center structure," said Synchrony CEO and founder Mark Richey. "Synchrony's multi-channel application will enable club members to have a greater breadth of interaction with Encore agents. And, because Synchrony is remote-hosted, our solution can expand instantly to support Encore's continued growth."
Synchrony delivers its subscription service via the Internet, which dramatically reduces implementation costs and time, and eliminates the risks of traditional CRM investments. Adding additional agents to the existing contact center is as simple as adding a PC with an Internet connection and a phone.
About Encore Marketing International, Inc.
Encore Marketing International, Inc., is a 25 year old, business-to-business direct marketing company specializing in the management of membership clubs (travel memberships for hotels, airlines, resorts; home and garden savings clubs; pet care savings clubs, etc.) for various consumer and financial clients. The ultimate consumer is the member of the various clubs and Encore's client is the major organization offering these services to their customers. Encore has more than 170 customer service agents handling membership calls. For more information about Encore, visit their Web site at: www.encoremarketing.com.
About Synchrony
Established in 1997, Synchrony Communications is first to market with integrated customer interaction management for online and brick-and-mortar consumer and business-to-business companies worldwide. Recognized by C@ll Center CRM Solutions and Communications Solutions magazines, Synchrony's remote-hosted solution integrates and queues customer interactions across multiple channels of communication - phone, fax, e-mail and Web chat - providing a single view of the customer. Headquartered in Cincinnati, Ohio, Synchrony has received funding from GE Equity, Vignette Corporation, West TeleServices, Patricof & Co. Ventures, Inc., Charles River Ventures, and Great American Insurance. Synchrony has been named one of the top 100 emerging companies to watch in 2000 by Computerworld magazine. Learn more on the Internet at www.synchrony.com.
Editorial Contact:
Heather Valento
Northlich Public Relations
(513) 762-1726
hvalento@northlich.com
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