Synchrony Communications
Press Release
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Synchrony Communications Doubles Contract Value, Signs 18 New Customers in Q2 2000

CINCINNATI -- July 31, 2000 -- Synchrony Communications Inc., first to market with the only integrated customer interaction management suite and a pioneer in the "dot net" revolution, today announced the company signed 18 new customers and several new partners in the second quarter of 2000. Now, 55 companies and organizations are using Synchrony for interaction management across their value chain of customers and suppliers. The $1.8 million in second-quarter subscription contracts represents a nearly 200-percent increase over the first quarter of 2000, the company's previous best quarter to date. Synchrony credits its unique approach to interaction management technology as the basis for its success in the first half of the year. Version 2.0 of Synchrony's solution was released in June at Sun Microsystems' JavaOneSM conference and it continues to be the only customer management software architected completely with Sun's Enterprise JavaBeans™ (EJB) and Java™ 2 Platform, Enterprise Edition (J2EE), making it the most integrated and scalable option available. Synchrony's solution is also the first to market with universal queuing of customer interactions, regardless of the communications channel (phone, fax, email, and Web chat).

"We architected it right and the market is responding," said Synchrony CEO and founder Mark Richey. "We're especially gratified by the fact that net market makers like Dealersource.com, FedBid.com, Corecommerce and InsurePoint are standardizing on the Synchrony solution. Our solution is designed around the specific needs of net market makers and we're seeing a confirming response from that rapidly expanding segment of the B2B marketplace. Our competitors, whose solutions are client-server architected and not multi-tenancy-based, just can't get here from there."

Other Synchrony clients signed in the second quarter include Fast Company Magazine, Webcraft, Bignet, IHS Energy, Encore Marketing and the Sutherland Group.

"Web-based customer communication solutions that provide multi-channel, multi-tenancy capabilities in addition to analog voice channels are becoming a critical component of integrated eCRM solutions," said Debashish Sinha, a senior eCRM analyst with Gartner Dataquest. "Synchrony 2.0 is attractively positioned to leverage this capability in delivering interaction management solutions to net markets."

Synchrony also secured several important partnerships in the second quarter, including:
- Keane - a leading e-business and information technology (IT) consulting firm.
- Interim Technologies - the sixth largest IT services firm in the world.
- MVICOM - a provider of integrated messaging communications services for business to enhance productivity and improve customer interaction management.
- NativeMinds (formerly Neuromedia) - the leading provider of software and services that create automated natural-language customer service and sales representatives for the Web.
- Webcraft - a leading provider of integrated direct marketing and fulfillment services to Global 1000 companies. Synchrony also signed agreements in Q2 with leading e-commerce, order management and consulting firms, which will be announced in the next few weeks.

Also in the second quarter, Synchrony moved into new headquarters' offices in downtown Cincinnati. Synchrony's new office space includes 30,000 square feet for its more than 100 Cincinnati-based employees, with room for expansion. Synchrony also has regional offices in San Francisco, New York and Chicago, and is launching European operations this quarter. According to CEO and founder Mark Richey, Synchrony's continued growth will be fueled by businesses' need to manage a full value chain of interactions. "While many vendors today provide point solutions for customer relationship management, we believe there's a growing need to manage every interaction a company has with its key stakeholders - customers, suppliers, partners, employees, etc. Synchrony's interaction chain management technology brings together traditional CRM applications with e-commerce, procurement and supply chain management to give our clients a universal view of interactions throughout their enterprise," Richey said. "This is a long-term strategy that delivers significant competitive advantage to our customers and will fuel the continued rapid growth of Synchrony."

About Synchrony Communications

Established in 1997, Synchrony Communications was first to market with integrated customer interaction management for online and brick-and-mortar consumer and business-to-business companies worldwide. Named 1999 Product of the Year by C@ll Center CRM Solutions and Communications Solutions magazines, Synchrony's solution integrates and queues customer interactions across multiple channels of communication - phone, fax, email and chat. Synchrony provides customer contact agents with an intuitive Web-browser-based interface, which allows them to rapidly retrieve each customer's complete history, using nothing more than the PC, a Web browser and a telephone. Headquartered in Cincinnati, Ohio, and with funding from Patricof & Co. Ventures, Inc. and Charles River Ventures, Synchrony has been named one of the top 100 emerging companies to watch in 2000 by Computerworld magazine. Learn more on the Internet at www.synchrony.net.
 
Editorial Contact:
Heather Valento
Northlich Public Relations
(513) 762-1726
hvalento@northlich.com
 
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