SSPA Partners With Quaero, LLC To Provide “CRM Corner” For SupportWeek Infoletter

“I am excited about our partnership with Quaero as they provide rich content regarding dynamic CRM trends,” said Bill Rose, SSPA Founder/Executive Director. “Quaero knows a lot about CRM and they are willing to share their expertise with our member communities.”

Founded in 1999 by Naras Eechambadi, Ph.D, Quaero is a leading provider of Customer Relationship Management (CRM) services. They enable businesses to build in- house capabilities or outsource all or part of their CRM programs to acquire new customers, retain current customers, and expand the number and value of customer interactions. Their primary service offerings include campaign management, segmentation/profiling, profitability analysis, Web analytics, behavioral modeling, research, and comprehensive CRM training.

DeeVee Devarakonda, Chief Marketing Officer for Quaero remarks, “We are delighted to lead such a tremendously critical initiative for SSPA and its community. We look forward to sharing our cutting edge multi-channel CRM expertise and experience with the readers of SupportWeek.”

Quaero empowers businesses with customer data insights, enabling organizations to take decisive actions that result in increased profits and rapid return on investment. Quaero leverages a winning combination of technology, analytics and marketing to deliver fast paced time-to-customer solutions that are right for companies to expand customer relationships across multiple channels.

About Quaero LLC.
Quaero helps companies maximize their customer profitability through its CRM services with development of CRM roadmaps, rapid data mart development, customer analytics and campaign management implementations. Quaero brings its strong CRM expertise coupled with its analytics and customer information technology focus to companies in financial services, retail, e-business, communications and health care to develop long and profitable customer relationships. Clients include, AT&T, Sprint, Sallie Mae, TRACFONE Wireless, Inc., Mellon/Dreyfus, Forrester Research, JP Morgan Chase and The Limited. Quaero supports the needs of companies to translate their customer contacts into long-term profitable relationships through its three lines of business: Quaero msi - providing marketing consulting and systems integration; Quaero Answers - offering research and training; and Quaero SpringBoard - offering outsourced CRM services. Quaero has offices in New York City, Research Triangle Park, Charlotte, Atlanta and Denver. For more information, call 877-570-2199 or visit the Quaero website at www.quaero.com.

About SSPA
Founded in 1989, SSPA represents over 14,000 service executives in nearly 500 member companies worldwide. SSPA gives software service professionals opportunities to share ideas, discuss developing trends and network with their peers. SSPA offers its members conferences, seminars, specialized training, executive forums, certification programs and a variety of publications. SSPA resides at the web portal of Supportgate at www.supportgate.com. Through these ‘gates’ you will find the Membership Communities of the Service & Support Professionals Association (SSPA), the SSPA Europe, the SSPA Asia Pacific, the SSPA Service Vendor Alliance, (SVA) and the SSPA Professionals Membership.

The Supportgate web portal site is ‘home’ for service professionals and executives and features many opportunities such as the Membership Directory, Ask SSPA, SSPA Benchmarking, Member2Member Information Exchange; Expert Connections; SupportBooks; Online Training and an industry specific Career Center.