|
Press Release |
|||
|
STAYINFRONT EXTENDS CRM LEADERSHIP IN PHARMACEUTICAL MARKETPLACE WITH SELECTION BY PURDUE PHARMAGlobal Manufacturer Will Deploy Visual Elk™ Solution in Canadian OperationFAIRFIELD, N.J. – November 14, 2000 – StayinFront, Inc., a global developer of enterprise-wide customer relationship management (CRM) systems today announced that Purdue Pharma, a major research oriented pharmaceutical manufacturer has selected StayinFront’s Visual Elk(TM) solution for its Canadian operation. The Purdue CRM system will be deployed and supported by GHI Technologies, Inc., a StayinFront Implementation Partner headquartered in Mississauga, Ontario.Purdue Pharma is part of an international group of associated independent companies engaged in the research, development, production, sales, and licensing of both prescription and over-the-counter medicines. The companies maintain a leadership position in the fields of pain management and antibody-based therapeutics and vaccines. “Maximizing sales and marketing effectiveness is the biggest challenge facing the pharmaceutical industry today,” said Chris Kostka, Purdue Pharma’s Director of Sales. “Larger sales forces are competing for access to customers who have less and less time to invest in visits from representatives. Managing relationships and making sure that we provide value to our customers during every visit has never been more important.” “We were looking for a solution that would enable us to support our own sales and marketing processes, creating a competitive advantage for our business and assisting in building stronger relationships with our customers. Visual Elk was clearly the best option for achieving this,” Kostka added. Thomas R. Buckley, StayinFront’s Chief Executive Officer said, “Purdue Pharma again emphasizes our superior value proposition. StayinFront has achieved its leadership position by delivering highly relevant solutions configured to meet the exact requirements of each customer. We are unique in our ability to quickly and cost-effectively deliver configured systems, unlike most other CRM vendors that deliver so-called ‘best practice’ off-the-shelf solutions. Those systems often require customers to change proven business practices and processes to accommodate the CRM solution, causing a potentially damaging situation.” About Visual Elk Visual Elk is a CRM platform designed to provide multi-national companies with a cost effective, enterprise-wide solution to manage and integrate all points of customer interaction including sales, marketing, and customer support applications. The powerful and flexible system has been installed in more than 220 companies with over 30,000 users worldwide. About StayinFront, Inc. StayinFront, Inc., a leading global provider of customer relationship management (CRM) products, was created by the merger of two Redi-Direct companies: The Great Elk Company and WindSoft. The organization combines Great Elk’s leading-edge technology with WindSoft’s extensive implementation and support structure, creating a major competitor in the global CRM marketplace. StayinFront’s family of products includes Visual Elk(TM), the company’s flagship CRM software; Panorama(TM), a powerful data analysis and decision support tool; Web Works(TM), a Web-enabled CRM solution; and three new offerings including WAP for Web Works(TM), providing access via cell phones, pagers, and other hand held devices; Elk Traveler(TM)for PalmPilot organizers; and Pocket Elk(TM), a fully-featured CRM system for Windows CE based devices. Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, Maine, the United Kingdom, Australia, and New Zealand. A worldwide network of Implementation Partners installs and supports StayinFront systems around the globe. The company can be contacted via the Web at http://www.stayinfront.com Editorial Contact: Alan Shulman Spotlight Communications 978-465-7776 alan@spotlight-pr.com top of page |
|||