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LEADING DESIGN FIRM CHOOSES VISUAL ELK FOR CUSTOMER RELATIONSHIP MANAGEMENT INITIATIVEAward-Winning CRM Software From StayinFront, Inc. Will Help Lamin-Art Increase Efficiency, Boost Sales VolumeFAIRFIELD, N.J. - October 2, 2000 - StayinFront, Inc. announced today that Lamin-Art, the design leader in decorative laminates, has chosen its award-winning Visual Elk software for a company-wide customer relationship management (CRM) solution. The Visual Elk system will enable the company to automate all sales, marketing, and customer support applications.According to Matthew Krog, Lamin-Art Executive Vice President, the Chicago-based company expects the new system will enable the company to streamline its sales process, reduce paperwork by as much as 20 percent, and significantly increase sales volume. “The primary factor in our selection of Visual Elk was its flexibility that allows us not only to configure the solution to meet our immediate business needs, but also to quickly and easily modify the system as those requirements change. Few other CRM solutions, if any, could offer the flexibility of Visual Elk,” Krog said. “Another important consideration was that the vendor we selected be able to provide a single point of accountability for configuring, implementing, and supporting the CRM solution. StayinFront’s ability to provide those services clearly surpassed that of any other competitor we considered.” Lamin-Art has supplied the commercial interior design industry for more than 40 years with a family of products and exclusively designed patterns used in prominent restaurants including Wolfgang Puck's, Capital Diners, Johnny Rockets, McCormick & Schmicks, hotels such as Marriott, Hyatt and Holiday Inn , store fixtures, trade show exhibits, and other facilities around the world. About Visual Elk Visual Elk is a CRM platform designed to provide multi-national companies with a cost effective, enterprise-wide solution to manage and integrate all points of customer interaction including sales, marketing, and customer support applications. The powerful and flexible system has been installed in more than 220 companies with over 30,000 users worldwide. About StayinFront, Inc. StayinFront, Inc., a leading global provider of customer relationship management (CRM) products, was created by the merger of two Redi-Direct companies: The Great Elk Company and WindSoft. The organization combines Great Elk’s leading-edge technology with WindSoft’s extensive implementation and support structure, creating a major competitor in the global CRM marketplace. StayinFront’s family of products includes Visual Elk, the company’s flagship CRM software; Panorama, a powerful data analysis and decision support tool; Web Works, a Web-enabled CRM solution; and two new offerings including Elk Traveler for PalmPilot organizers and Pocket Elk, a fully-featured CRM system for Windows CE based devices. Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, Maine, the United Kingdom, Australia and New Zealand. A worldwide network of Implementation Partners installs and supports StayinFront systems around the globe. The company can be contacted via the Web at www.stayinfront.com. Editorial Contact: Alan Shulman Spotlight Communications 978-465-7776 alan@spotlight-pr.com top of page |
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