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LEADING SUPPLIER OF MAPPING DATABASE APPLICATIONS SELECTS STAYINFRONT FOR INTERNATIONAL CRM SOLUTION

Navigation Technologies Signs an Agreement to Implement Visual Elk CRM Software Suite for US and European Operations

FAIRFIELD, N.J. - September 13, 2000 - StayinFront, Inc., a leading developer of enterprise-wide customer relationship management systems, announced today that Navigation Technologies Corporation, the world’s leading developer of digital map information for navigation systems, has signed an agreement to implement StayinFront’s CRM suite, including Visual Elk, Panorama, and Web Works products.

According to Rich Shuman, Senior Director of Global Accounts, “Our business is dispersed across North America and Europe and that places unique demands on CRM systems. We reviewed the offerings from the leading CRM vendors and selected the Visual Elk suite from StayinFront. The Visual Elk suite is able to provide both a Web and disconnected CRM solution, an integrated decision support tool in Panorama and is coupled with StayinFront’s ability to deploy quickly. This is a powerful combination for our multi-national business.”

Warren Tobin, Executive Vice President, Worldwide Sales of StayinFront said, “Navigation Technologies has a business problem which many multi-national organizations share. How do I manage a business, which is spread across multiple countries and time zones, and at the same time deliver a CRM system that reflects the exact requirements of my business? Our products address both of these issues as well as delivering rapid deployment and the lowest cost of ownership in the industry.”

About Visual Elk

Visual Elk is a CRM platform designed to provide multi-national companies with a cost effective, enterprise-wide solution to manage and integrate all points of customer interaction including sales, marketing, and customer support applications. The powerful and flexible system has been installed in more than 220 companies with over 30,000 users worldwide.

About Navigation Technologies

Navigation Technologies Corporation is the world’s leading provider of precision digital map databases and enabling technology used in a wide range of smart navigation products, including automotive navigation systems, GIS/fleet applications, hand held products, Internet mapping, PC-based applications, and call center-based navigation services. The company's NAVTECH brand digital maps, covering North America and Western Europe, are the route guidance solution chosen by leading automotive, electronics, and software manufacturers for their unrivaled accuracy, depth, and reliability. Navigation Technologies Corporation, which is privately held, is headquartered in the Chicago suburb of Rosemont, IL, with major business operations in Sunnyvale, CA; Fargo, ND; Best, The Netherlands, and; Yokohama, Japan. The company has approximately 1,200 employees and maintains field operations in more than 90 offices in 18 countries. (Editor's note: For more information, visit our website at (www.navtech.com).

About StayinFront, Inc.

StayinFront, Inc., a leading global provider of customer relationship management (CRM) products, was created by the merger of two Redi-Direct companies: The Great Elk Company and WindSoft. The organization combines Great Elk’s leading-edge technology with WindSoft’s extensive implementation and support structure, creating a major competitor in the global CRM marketplace. StayinFront’s family of products includes Visual Elk, the company’s flagship CRM software; Panorama, a powerful data analysis and decision support tool; Web Works, a Web-enabled CRM solution; and two new offerings including Elk Traveler for PalmPilot organizers and Pocket Elk, a fully-featured CRM system for Windows CE based devices.

Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, Maine, the United Kingdom, Australia, and New Zealand. A worldwide network of Implementation Partners installs and supports StayinFront systems around the globe. The company can be contacted via the Web at www.stayinfront.com.
 
Editorial Contact:
Alan Shulman
Spotlight Communications
978-465-7776
alan@spotlight-pr.com
 
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