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STAYINFRONT SELECTED TO PROVIDE CRM SOLUTION FOR U.S. PHARMACEUTICAL COMPANY

DJ Pharma Will Deploy Pocket Elk to Manage Sales Calls, Capture Doctors’Electronic Signatures, Comply With Sample Disbursement Regulations

FAIRFIELD, N.J. - August 23, 2000 - StayinFront, Inc., a Redi Direct company, announced today that it has been selected by DJ Pharma, to implement and support a customer relationship management (CRM) system based on the Pocket Elk platform for Pocket PC (formally Windows CE). The new system is expected to improve sales territory management, provide more complete and up-to-date information to sales representatives, allow DJ Pharma to capture doctors’ electronic signatures, and comply with government regulations concerning sample disbursement and inventories.

DJ Pharma, founded in June 1998, with offices in San Diego, CA and Research Triangle, NC, markets branded prescription pharmaceutical products to physician and non-physician clinical practitioners. Among the company’s product lines are the well-known Keftab and Cedax antibiotics and Dura-Vent, Rondec, Aquatab, and Fenesin prescription medications for coughs, colds, and allergies.

According to DJ Pharma Vice President, Sales and Marketing, David Preston, StayinFront was selected for the project as a result of its extensive experience in developing, implementing, and supporting CRM solutions for the pharmaceutical industry. “We have worked with other Redi-Direct companies in the past and have had nothing but good experiences. We’re looking forward to working with StayinFront on this project and are confident that this will deliver a system that meets our current and projected future needs,” Preston said. “We are a company that is growing rapidly, and wanted to work with a partner that can deliver what we need today and can grow with us in the future. We believe that we have found that in StayinFront.”

Pocket Elk will give DJ Pharma’s 300 field representatives throughout the U.S., the ability to maintain doctor profiles, schedule sales calls, capture electronic signatures and maintain sample inventory control to meet the Prescription Drug Marketing Act (PDMA) requirements. With the system in place DJ Pharma can move closer to a paperless system. StayinFront will configure and implement Pocket Elk for DJ Pharma’s users as well as provide complete service and ongoing support for the company’s CRM system, including comprehensive training for all users, account management, help desk, asset management and facilities management.

About StayinFront, Inc.

StayinFront, Inc., a leading global provider of customer relationship management (CRM) products, was created by the merger of two Redi-Direct companies: The Great Elk Company and WindSoft. The organization combines Great Elk’s leading-edge technology with WindSoft’s extensive implementation and support structure, creating a major competitor in the global CRM marketplace. StayinFront’s family of products includes Visual Elk, the company’s flagship CRM software; Panorama, a powerful data analysis and decision support tool; Web Works, a Web-enabled CRM solution; and two new offerings including Elk Traveler for PalmPilot organizers and Pocket Elk, a fully-featured CRM system for Pocket PC devices.

Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, Maine, the United Kingdom, and New Zealand. A worldwide network of Implementation Partners installs and supports StayinFront systems around the globe. The company can be contacted via the Web at www.stayinfront.com.

About Redi-Direct Marketing, Inc.

Redi-Direct Marketing, Inc., is a leading supplier of integrated sales and marketing support solutions. Through its operating subsidiaries, the Redi-Mail companies, DeLaser Printing Systems, Inc., Fordham Premiums, StayinFront, Inc., and Splashnet.com, the company offers a wide array of direct marketing, database management, fulfillment, and customer relationship management services and support. Founded in 1991, the privately held company has over 500 full time employees and occupies more than 250,000 square feet of office and production space in New Jersey, New York, Maine, New Zealand, and the United Kingdom. The company can be contacted via the Web at www.redirect.com.

Editorial Contact:
Alan Shulman
Spotlight Communications
978-465-7776
alan@spotlight-pr.com

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