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LEADING MULTI-NATIONAL PHARMACEUTICAL COMPANY SELECTS STAYINFRONT FOR WORLDWIDE CRM INITIATIVE
Organon Signs Licensing Agreement for Visual Elk Software Suite
FAIRFIELD, N.J. - August 15, 2000 - StayinFront, Inc., a leading developer of enterprise-wide customer relationship management systems, announced today that Organon, the largest Pharmaceutical business unit of Akzo Nobel, has signed a global licensing agreement for StayinFront’s Visual Elk CRM suite. As part of the worldwide initiative, the award-winning CRM solution has been fully deployed in Canada, and implementation is expected to be completed in the United Kingdom later this month.According to Peter Binnenkade, Information Manager International Business: “We are happy with the Visual Elk implementations in Canada and the United Kingdom. This agreement is in line with our policy to strive for global standardization of core software where possible and useful.”
Thomas Buckley, Chief Executive Officer of StayinFront said: “Organon is a welcome addition to our family of multi-national pharmaceutical clients. Our mutual desire to quickly configure and deploy solutions across traditional language barriers and geographic boundaries makes this partnership special. Our solutions are designed with efficiency in mind…and both organizations benefit from the savings.”
About Visual Elk
Visual Elk is a CRM platform designed to provide multi-national companies with a cost effective, enterprise-wide solution to manage and integrate all points of customer interaction including sales, marketing, and customer support applications. The powerful and flexible system has been installed in more than 220 companies with over 30,000 users worldwide.
About Organon
NV Organon develops and produces pharmaceutical products in fields such as gynecology, psychiatry, athero-thrombosis, and autoimmune diseases. The company employs more than 11,500 employees worldwide. The company invests over 17 percent of its sales income in its drug discovery and development programs.
NV Organon is one of the pharmaceutical business units of Akzo Nobel. Akzo Nobel, based in the Netherlands, serves customers throughout the world with healthcare products, coatings, and chemicals. In the beginning of 2000, the company employed approximately 68,000 people in 75 countries. Consolidated sales for 1999 totaled some EUR 12 billion (NLG 26 billion).
About StayinFront, Inc.
StayinFront, Inc., a leading global provider of customer relationship management (CRM) products, was created by the merger of two Redi-Direct companies: The Great Elk Company and WindSoft. The organization combines Great Elk’s leading-edge technology with WindSoft’s extensive implementation and support structure, creating a major competitor in the global CRM marketplace. StayinFront’s family of products includes Visual Elk, the company’s flagship CRM software; Panorama, a powerful data analysis and decision support tool; Web Works, a Web-enabled CRM solution; and two new offerings including Elk Traveler for PalmPilot organizers and Pocket Elk, a fully-featured CRM system for Windows CE based devices.
Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, Maine, the United Kingdom, and New Zealand. A worldwide network of Implementation Partners installs and supports StayinFront systems around the globe. The company can be contacted via the Web at www.stayinfront.com.
Editorial Contact:
Alan Shulman
Spotlight Communications
978-465-7776
alan@spoptlight-pr.com
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