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STAYINFRONT ANNOUNCES WAP SUPPORT FOR WEB WORKS
FAIRFIELD, N.J. - August 8, 2000 - Providing yet another innovative business application solution, leading CRM software developer, StayinFront, Inc., today announced the delivery of WAP (wireless application protocol) support for the popular Internet Customer Relationship Management (CRM) and eBusiness application - Web Works.StayinFront's HTML-based Web Works system, can now also process WML. WML is the markup language that allows Web Works users to gain access to CRM and eBusiness information from the new mobile WAP devices.
The benefits of WAP enabling for Web Works users are manifold, said StayinFront Chief Technology Officer Tony Bullen, citing the key advantages as greater convenience and lower costs. “Web Works allows organizations to quickly deploy CRM and e-Business applications via the Internet. Now, thanks to WAP enabling, they have even greater flexibility - with access provided via devices such as cell phones and pagers. This solution will assist with rapid deployment as users may now access the application anywhere, at any time, without having to manage distributed applications and data.”
In addition to greater convenience, Bullen also cited lower costs as being an important benefit of the new business application. “Not only will users benefit from immediate access to customer databases and the ability to update data in real time online, WAP enabling of Web Works will also change the cost of ownership dynamic for all organizations considering CRM and e-Business solutions.”
Bullen believes organizations with in-field agents, such as sales and service representatives, will be quick to embrace the new application. “The combination of Internet and WAP delivery is a powerful tool - allowing organizations to deploy sophisticated internet based CRM and eBusiness solutions to a large number of users for lower costs; especially those businesses that incorporate field service, merchandise, sales force automation, partner relationship management or customer self-service within their systems.”
About Web Works
Web Works for Visual Elk provides a secure “pure DHTML” eBusiness system. Customers, distributors and prospects accessing a Web site can be immediately recognized and managed appropriately. Fulfillment and follow up tasks can be automated, reducing overheads while increasing service levels. Many new ways of interacting with customers and conducting core business are possible. Examples include order entry, delivery of order status information, electronic invoicing, product usage analysis, service requests and product information delivery.
About StayinFront, Inc.
StayinFront, Inc., a leading global provider of customer relationship management (CRM) products, was created by the merger of two Redi-Direct companies: The Great Elk Company and WindSoft. The organization combines Great Elk’s leading-edge technology with WindSoft’s extensive implementation and support structure, creating a major competitor in the global CRM marketplace. StayinFront’s family of products includes Visual Elk, the company’s flagship CRM software; Panorama, a powerful data analysis and decision support tool; Web Works, a Web-enabled CRM solution; and two new offerings including Elk Traveler for PalmPilot organizers and Pocket Elk, a fully-featured CRM system for Windows CE based devices. Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, Maine, the United Kingdom, and New Zealand. A worldwide network of Implementation Partners installs and supports StayinFront systems across the globe. The company can be contacted via the Web at www.stayinfront.com.
Editorial Contact:
Alan Shulman
Spotlight Communications
978-465-7776
alan@spotlight-pr.com
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