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SPLASHNET.COM ANNOUNCES PRIVATE BRANDING OF WEB-BASED CRM SERVICE FOR INTERNET PORTALSFull-Capability ASP Solution Can Be Configured to Meet Customers’ Unique NeedsFAIRFIELD, N.J. - August 3, 2000 - Splashnet.com, today announced the creation of a new initiative under which its Web-based subscription customer relationship management solution can be marketed as a private brand for companies looking to extend CRM capabilities to their customers. Under Splashnet.com’s Key Alliance Partner Program, a business can easily become an application service provider (ASP) offering full CRM functionality, including contact, calendar, opportunity and account management; order entry and tracking; customer support activities; and personal Web-page development, completely via the Web with no need to purchase or download software.“This is a unique opportunity for Internet portals, multi-level marketing companies and vertical content providers, to effortlessly jump on the CRM bandwagon and deliver a world class solution that their customers can access through the Web via desktop or laptop computers, hand held devices, cell phones and other wireless devices,” said Patrick Stakenas, Splashnet.com’s executive vice president. “To build a true Web-based system could cost millions and take up to 12 months to deploy. We’re offering a proven CRM system that can be up and running instantly at minimal cost, and can be configured to meet the specific requirements of individual customers.” Splashnet.com is available as a pure ASP model under which a company can lease the rights, host the service, and brand it as a private offering. Alternatively, companies can offer the service under a co-branded agreement through which Splashnet.com hosts the application for a fee and pays a commission to the partner portal. Splashnet.com is an entirely Web-based subscription CRM service designed for small to mid-sized businesses with up to 100 sales and customer support representatives. It is a highly portable tool built from technology developed by StayinFront, Inc., a leading supplier of enterprise-wide CRM solutions. StayinFront’s CRM and decision support software has been installed in more than 220 companies with over 30,000 users globally. About Splashnet.com Splashnet.com, a member of the Redi-Direct Marketing, Inc., family, offers an entirely Web-based subscription service and is the first company to deliver application portal (AP) solutions. The mission of the company is to help small and mid-sized businesses acquire, retain and manage customers. The company may be contacted via the Web at www.splashnet.com. About Redi-Direct Marketing, Inc. Redi-Direct Marketing, Inc., is a leading supplier of integrated sales and marketing support solutions. Through its operating subsidiaries, the Redi-Mail companies, DeLaser Printing Systems, Inc., Fordham Premiums, StayinFront, Inc., and Splashnet.com, the company offers a wide array of direct marketing, database management, fulfillment, and customer relationship management services and support. Founded in 1991, the privately held company has over 500 full time employees and occupies more than 250,000 square feet of office and production space in New Jersey, New York, Maine, New Zealand, and the United Kingdom. The company can be contacted via the Web at www.redidirect.com. About StayinFront, Inc. StayinFront, Inc., a leading global provider of customer relationship management (CRM) products, was created by the merger of two Redi-Direct companies: The Great Elk Company and WindSoft. The organization combines Great Elk’s leading-edge technology with WindSoft’s extensive implementation and support structure, creating a major competitor in the global CRM marketplace. StayinFront’s family of products includes Visual Elk, the company’s flagship CRM software; Panorama, a powerful data analysis and decision support tool; Web Works, a Web-enabled CRM solution; and two new offerings including Elk Traveler for PalmPilot organizers and Pocket Elk, a fully-featured CRM system for Windows CE based devices. Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, Maine, the United Kingdom, and New Zealand. A worldwide network of Implementation Partners installs and supports StayinFront systems across the globe. The company can be contacted via the Web at www.stayinfront.com. Editorial Contact: Alan Shulman Spotlight Communications 978-465-7776 alan@spotlight-pr.com top of page © 2000 Real Market Research Corporation. Real Market is a registered trademark. |
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