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World's Leading Prepaid Wireless Carrier Turns to SLP InfoWare to Maximize Customer Retention

Portugal's TMN deploys Churn/CPS and Retain/CPS to optimize marketing campaigns aimed at encouraging pre-paid renewals


Paris, December 12, 2000 - SLP InfoWare announced today that Portugal Telecom SA's mobile-phone subsidiary, TMN (Telecomunicações Móveis Nacionais), has selected
two of SLP InfoWare's predictive customer relationship management applications to increase the rate of renewal among its prepaid customers.

Over three quarters of TMN's 2.6 million subscribers use the carrier's prepaid services, which means even modest gains in customer retention could become a leading
source of new revenue for the company.

However, though the prepaid solution has brought well over a million new customers to TMN ( http://www.tmn.pt ), it has also limited the direct contact the company has with
a significant portion of its user base since very litle demographic information exists with a prepaid account. This rules out the collection of customer information traditionally
employed for retention efforts.

The combination of SLP InfoWare's ( http://www.slpinfoware.com ) Churn/CPS and Retain/CPS will help TMN to leverage its traffic data and identify behaviors associated
with non-renewal, allowing the company to act to retain customers before their accounts expire.

The advanced knowledge SLP InfoWare's P-CRM applications provide will help TMN to maintain its leadership as both the largest mobile service carrier in Portugal and the
most successful developer of prepaid mobile solutions worldwide.

"For wireless carriers with prepaid accounts, limited customer demographics and the lack of a monthly billing cycle have been the greatest obstacles to delivering first class
customer service to those subscribers,"said Jerome Nadel, vice president of marketing worldwide for SLP InfoWare. "Fortunately, SLP InfoWare's P-CRM tools utilize a
prepaid user's calling and payment history to provide the carrier with the means to recognize each customer who is unlikely to replenish his prepaid account. Our tools then
enable the carrier to present a marketing offer that is most likely to be accepted by the customer."

SLP InfoWare's Churn/CPS and Retain/CPS are automated and scalable customer retention software applications that provide TMN with the ability to identify and approach
customers that are likely to let their prepaid accounts expire. Each resides above SLP InfoWare's Customer Profiling System (CPS) Platform which provides a core set of
automated statistical, segmentation, and profiling services as well as fundamental business logic. Unlike less effective methods that rely on inaccurate models or
demographics, each application uses knowledge of customer characteristics with quantified customer value to identify at-risk customers and reduce customer churn.

"SLP InfoWare gives TMN the ability to identify which customers are more prone to churn and try to retain them. That is a great addition to TMN's efforts to increase the
ARPU and make mobile phones accessible to all," said Fernando Querido, director for services and prices management of TMN.

About SLP InfoWare
SLP InfoWare ( http://www.slpinfoware.com ) is a world leader in Predictive Customer Relationship Management software (P-CRM) for the telecommunications, electronic
commerce and mobile electronic commerce sectors. The SLP InfoWare P-CRM platform enables marketing professionals to build precise customer behavior models and to
use the analysis to automate targeted marketing operations, to retain customers and guide one-to-one marketing actions which personalize offers and product groups. SLP
InfoWare software is used to predict the behavior of over 25 million customers in the telecommunications and electronic commerce in the United States, Europe, Asia, Africa
and Latin America. Based in Paris, SLP InfoWare also has offices in Boston, London, Frankfurt and Singapore. Gemplus, the world's leading provider of smart card-based
solutions, security and wireless applications, recently acquired SLP InfoWare. SLP InfoWare is now a Gemplus Company.

About TMN
When, in 1995,TMN Telecomunicações Móveis Nacionais, S.A, launched MIMO, it took the mobile phone market by storm. This new prepaid product was exactly what the
market was looking for. It was based on a pioneering and very simple concept: 'Easy to buy, Ready to use', a concept soon adopted by other mobile operators. Using GSM
900 technology since 1992 and DCS 1800 Radio technology since 1998, TMN is today one of the first worldwide mobile operators to commercialize high-speed WAP added
value services as well as fast access to Internet over GPRS. TMN will greatly improve its position in the information society, taking a major step forward in the evolution of its
current GSM network to a 3rd generation UMTS (Universal Mobile Telecommunications System), whose primary characteristics will comprise a panoply of services in
addition to access to multimedia services. During the year 2000, TMN obtained APCER Quality Certification ISO 9001 - being the first mobile communications operator in
Portugal with all its activity certified. TMN is the market leader in Portugal, with 2.595.324 subscribers at the end of September 2000, with 45% of Portuguese market share.



 
Editorial Contact:
Fernando Querido
TMN
+ 35 21 791 44 00
1696@tmn.pt
 
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