Press Release - SLP Infoware

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SLP InfoWare Establishes Users Group to Promote Community and Understanding of Predictive CRM

Leading P-CRM provider also introduces SLP University to promote education in designing and implementing proactive marketing campaigns

Boston, & Paris, Aug. 9, 2000 - SLP InfoWare, Inc., a global leader in customer relationship management solutions that accurately predict the behaviors of customers for the design and execution of one-to-one targeted campaigns for the telecommunications and e-commerce industries, today announced the establishment of a world wide users group and the introduction of SLP University. Both initiatives are aimed at building community around communicating and disseminating the best practices for predictive technologies and proactive, one-to-one marketing campaigns.

The First International SLP InfoWare Users Group conference will be held at the Chateau Hotel Mont-Royal in Chantilly, France on Sept. 27 and 28. Gareth Herschel, business applications analyst with the Gartner Group will deliver the keynote address for the meeting. His talk will address the fundamentals behind the future of predictive customer relationship management.

The event will be an opportunity for senior level marketing and IT professionals to share and learn from each others' experiences in the implementation of SLP InfoWare's suite of automated predictive marketing applications. SLP InfoWare's top management will also present the latest version of SLP InfoWare's product portfolio, as well as the marketing implications of P-CRM, and will be available for personal meetings to discuss the individual needs of users in attendance.

"By establishing this users group, SLP InfoWare will be able to incorporate input and requirements from our customers into the design and implementation of our products", said SLP InfoWare's Vice President of Marketing World Wide Jerome Nadel. "Product design can not happen in a vacuum, particularly at a time when the competitive landscape for our customers dictates the need to optimize marketing spend by being highly accurate in the way they target customers at an individual level."

Nadel added that SLP InfoWare will be opening the user group event to world wide partners so that its offerings are understood by current and prospective partners that are operating within the top telecommunications markets in Asia, Europe, the Middle East as well as the Americas. This new cooperative alliance will leverage the implementation and experience among senior-level marketing and IT professionals using the company's advanced P-CRM technology.

SLP InfoWare is also aggressively developing new content for a more robust curriculum for partner and user training. The philosophy of SLP University is to build a sense of community not simply around product specific training, but by leveraging SLP InfoWare's world wide expertise on the methodology, techniques and best practices associated with developing and executing effective, targeted marketing campaigns.

SLP University will be open to existing customers and partners, as well as marketing and IT professionals who desire a general education in the key factors associated with designing and implementing proactive and targeted marketing campaigns. Courses will be held at SLP InfoWare's headquarters in Nanterre, France outside Paris, as well as other locations. Course schedule and locations will be posted on the SLP InfoWare Web site at www.slpinfoware.com.

ABOUT SLP InfoWare

SLP InfoWare is a worldwide leader in Predictive Customer Relationship Management (P-CRM) software solutions for the telecommunications, e-commerce and mobile e-commerce industries. SLP InfoWare's P-CRM platform enables marketing professionals to build accurate customer behavior models and use the analysis to automate targeted marketing efforts, retain customers, and guide one-to-one marketing initiatives that customize offerings and product bundles. SLP InfoWare software is used to predict the behavior of more than 16 million subscribers in the telecommunications, e-commerce and banking industries in the U.S., Europe, Asia, Africa, and Latin America. Headquartered in Paris, France, SLP InfoWare also has offices in Boston, London, Frankfurt, and Singapore.

For additional information visit - www.slpinfoware.com

Editorial Contact:
PR 21
The Horn Group
415.369.8100
bruce_fienberg@pr21.com

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