SAN MATEO, Calif.--Dec. 11, 2003-- Siebel Systems, Inc. (Company
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Studies), a leading provider of multichannel business applications software, today announced that its Marketing solution has been ranked a market leader in META Group's METAspectrum(SM) vendor analysis for Enterprise Marketing Portfolio Management (EMM) Applications. Leadership status is the highest ranking awarded by META Group.
For this evaluation, META defines EMM solutions as those that comprise the processes involved in planning, executing, monitoring, and managing an organization's marketing efforts to qualify leads and convert them to opportunities.
Siebel Systems achieved leadership status in the METAspectrum analysis and was specifically recognized for its strength in analytics, lead management, technical architecture, strong integration capabilities, and vertical expertise. Leaders in EMM exhibit excellence in several key areas: EMM vision and core competency, mind share, business model support (for example, business to consumer and business to business models), feature/function depth, marketing knowledge depth in professional services, technology/architecture, and viability.
"Global 2000 organizations are seeking to invest in comprehensive marketing technology portfolios that support marketing operations management, campaign management, and lead management to more effectively market across every stage of the customer life cycle," said Liz Roche, vice president, Technology Research Services, META Group, Inc. "META Group evaluated Siebel Systems on their ability to deliver on 50 criteria that matter most to customers considering EMM solutions."
"Siebel Systems continues to set the pace for marketing and analytics leadership by demonstrating product innovation and customer successes across industries," said David Schmaier, executive vice president, Siebel Systems. "With its comprehensive evaluation criteria spanning all facets of marketing applications -- from technology and industry focus to market share and financial strength -- META's evaluation sets the highest standards for marketing technology providers. Siebel Systems is very honored of our leadership status in this rigorous and thorough analysis of marketing application vendors."
Siebel Systems' enterprise marketing management solution, Siebel Marketing 7, provides a complete closed-loop solution that helps organizations acquire more profitable customers, cross-sell and up-sell more effectively, retain valued customers longer, and reduce operating costs. It allows organizations to increase the value of each customer relationship by interacting with customers in a manner that reflects a deep understanding of their unique needs, behavior, and preferences -- while improving the effectiveness and accountability of the entire marketing process -- including planning and budgeting, segmentation, campaign management, multichannel execution, response and lead management, product and pricing management, loyalty program management, and measurement and reporting.
Global leaders across all industries have selected Siebel Systems to support their marketing requirements including: 3Com Corporation; Abbey National Plc; AMP Financial Services; AXA Financial; BMC Software, Inc.; Co-Operative Insurance Society; Eli Lilly & Company; Hewlett-Packard Company; Itron, Inc; Novartis; Nykredit A/S; Pitney Bowes; Saab Cars U.S.A.; and Vodafone Telecel Comunicacoes Pessoais, S.A.
For more information on Siebel Marketing, please visit www.siebel.com/products/marketing.
The complete METAspectrum(SM) vendor analysis for Enterprise Marketing Portfolio Management can be found at http://www.siebel.com/pr/meta.
About METAspectrum(SM)
METAspectrum(SM) evaluations from META Group (Nasdaq:METG - News) provide IT professionals with a view into critical market success factors and vendor positioning. METAspectrum delivers comprehensive evaluations of both technology markets and vendor product offerings. There are multiple market evaluations planned for release in 2003 and beyond. METAspectrum evaluations are updated quarterly, biannually, or annually, depending on the characteristics of individual markets. To view completed market evaluations, or learn more about the METAspectrum methodology, visit www.metagroup.com/metaspectrum.
METAspectrum(SM) market evaluations and results are the sole property of META Group, Inc. and are Copyright (C) 2003 META Group, Inc. All rights reserved. Permission to use the results requires prior written approval from META Group, and should not be deemed an endorsement of any company or product.
About Siebel Systems
Siebel Systems, Inc. is a leading provider of eBusiness applications software, enabling corporations to sell to, market to, and serve customers across multiple channels and lines of business. With more than 3,500 customer deployments worldwide, Siebel Systems provides organizations with a proven set of industry-specific best practices, CRM applications, market-leading analytics products, and business processes, empowering them to consistently deliver superior customer experiences and establish more profitable customer relationships. Siebel Systems' sales and service facilities are located in more than 30 countries.
Except for the historical information contained herein, this press release contains forward-looking statements that involve risk or uncertainties. Future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with customer relations, such as the availability of Siebel Systems' products and services, customer implementation of products and services, relationships with customers, third-party vendors and systems integrators, concentration of revenues in a relatively small number of customers, existence of errors or defects in products, ability to successfully manage growth, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems' Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov. Siebel Systems assumes no obligation to update the information in this press release.
Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.
METAspectrum Disclaimer
Copyright (C) 2003 META Group, Inc. All rights reserved. Permission to reproduce this research has been granted by META Group, Inc. Any further reproduction or redistribution of this research in any form without prior written approval is prohibited. METAspectrum is META Group's independent evaluation of a technology market, representing marketplace characteristics at a given time and are subject to change without notice. META Group's permission to reproduce this evaluation should not be deemed to be an endorsement of any company or product. META Group research is intended to be one of many information sources and decision-makers should not rely solely on the METAspectrum evaluation for making solution choices. META Group expressly disclaims all warranties, express or implied, including but not limited to fitness of this research for a particular purpose or merchantability.
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