Siebel CRM OnDemand Selected to Maximize NorthStar Sales Productivity(email this article)

NorthStar Attributes Anticipated Productivity Improvements to Robust Analytic Capabilities, Advanced Sales Methodologies

CRM Headline News

SAN MATEO, Calif.--Nov. 10, 2003-- Siebel Systems, Inc. (Company Profile, Past Stories, Case Studies), a leading provider of multichannel business applications software, today announced that NorthStar, a San Francisco-based provider of enterprise-class wealth and asset management solutions to the financial services industry, is successfully using Siebel CRM OnDemand. NorthStar is participating in an early adopters program for Siebel Systems' new hosted offering, Siebel CRM OnDemand, specifically designed to meet the growing market demand for fast, easy, and affordable customer relationship management.
 
"NorthStar is growing rapidly, and we needed a better system to manage relationships with our customers in the financial services industry," said Robert Zangrillo, NorthStar Chairman and CEO. "We chose Siebel CRM OnDemand for its ability to support our enterprise-level sales methodology, its robust analytics capabilities, its prebuilt integration with Siebel's on premise solutions, and its ease of use."
 
Prior to Siebel CRM OnDemand, NorthStar relied on a collection of manual processes and spreadsheets to manage customer relationships. However, sales cycles associated with managing mission-critical software deployments in large-scale enterprises are long and complex, and NorthStar's roster of enterprise customers was rapidly expanding. In an effort to reduce manual effort, improve productivity, and increase overall measurability and tracking, NorthStar pursued a more appropriate solution.
 
Siebel CRM OnDemand enables NorthStar's executive team, as well as its sales, service, and marketing professionals, to effectively manage all phases of the sales cycle, from contact and opportunity management to ongoing account maintenance. Sales best practices embedded in Siebel CRM OnDemand help NorthStar manage opportunities involving contacts with high-level customer executives and coordinate communication throughout the sales cycle.
 
NorthStar also benefits from Siebel CRM OnDemand's seamless integration with Siebel's on premise solutions. NorthStar's business model requires close working relationships with partners. As such, its use of Siebel CRM OnDemand will allow the company to integrate more closely with partners' on premise solutions, giving them the capability to share leads and jointly manage opportunities.
 
The built-in analytics capabilities of Siebel CRM OnDemand will allow NorthStar to measure every aspect of its account and pipeline management against its corporate roadmap and goals. With real-time dashboard visibility into the sales pipeline and effectiveness of specific sales activities, executives and employees alike will be better able to understand which efforts are succeeding and where improvements are required.
 
As a result, NorthStar expects measurable business value for every $70-per-month user subscription that it purchases. "Siebel CRM OnDemand gives us an opportunity to make our whole organization more productive while improving employee and customer satisfaction," said Zangrillo. "We project a 25 percent improvement in sales productivity and, commensurately, a 25 percent increase in top-line revenue as a result of using Siebel CRM OnDemand."
 
Siebel CRM OnDemand will be generally available in the fourth quarter of 2003. For more information, visit www.crmondemand.com or call 866-906-7878. About Siebel Systems
 
Siebel Systems, Inc. is a leading provider of business applications software, enabling corporations to sell to, market to, and serve customers across multiple channels and lines of business. With more than 3,500 customer deployments worldwide, Siebel Systems provides organizations with a proven set of industry-specific best practices, CRM applications, and business processes, empowering them to consistently deliver superior customer experiences and establish more profitable customer relationships. Siebel Systems' sales and service facilities are located in more than 30 countries.
 
Except for the historical information contained herein, this press release contains forward-looking statements that involve risk or uncertainties. Future operating results of Siebel Systems may differ from the results discussed or esults of Siebel Systems are included in Siebel Systems' Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov. Siebel Systems assumes no obligation to update the information in this press release.
 
Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.
 

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