Siebel CRM OnDemand Provides Merced Systems With Flexible Platform for Growth (email this article)

Merced Systems Looks to Hosted Product to Support Entry Into New Markets, Provide Insight Through Analytics

CRM Headline News

SAN MATEO, Calif.--Nov. 10, 2003-- Siebel Systems, Inc. (Company Profile, Past Stories, Case Studies), a leading provider of multichannel business applications software, today announced that Merced Systems, a developer of performance management software for contact centers and related back-office applications, is using Siebel CRM OnDemand to support short-term sales and marketing strategies as well as its long-term growth objectives. Merced is participating in an early adopters program of Siebel Systems' new hosted offering, Siebel CRM OnDemand, specifically designed to meet the growing market demand for fast, easy, and affordable customer relationship management.
 
"We have a proven solution in our market and now want to focus on building awareness and growing our customer base," said Mark Selcow, president, Merced Systems. "We are currently adding staff and expect to continue growth in the future, and we want to do it with the right infrastructure. That's why we chose Siebel CRM OnDemand. We're big believers in the Siebel platform, and we know that Siebel will be able to support us as we expand."
 
Looking to offer its product to a broader market, Merced Systems needed a CRM solution that would support and optimize its sales and marketing processes, enable the company to gain deeper insight into its sales pipeline, and support the company as it grows. Merced selected Siebel CRM OnDemand based on the product's ease of use and stability, its built-in analytics capabilities, and its support for seamless integration with Siebel on premise solutions.
 
Once the company's data was moved into the system, Merced was able to get employees up and running in under 30 minutes, attributing the ease of doing so to the intuitive and logical design of Siebel CRM OnDemand. For Merced, the ability to rapidly deploy the application translates into an immediate improvement in customer relationships, as the comprehensive sales, service, and marketing functionality provides a window into all activities associated with building and sustaining a customer relationship.
 
In addition to understanding the behavior of current customers, the analytics capabilities in Siebel CRM OnDemand will allow Merced to better predict the behavior of prospects and assess market opportunities. Using Siebel CRM OnDemand, Merced can assess target markets by performing analysis against market trials, executing appropriate sales and marketing campaigns based on the results of that analysis. This knowledge, combined with increased visibility into the sales pipeline, enables Merced executives to more effectively manage their resources against existing deals and make informed decisions when it comes to investing in additional marketing or staffing.
 
Finally, Merced executives believe Siebel CRM OnDemand provides the sales and marketing infrastructure necessary for expansion. "We know the task, which is to successfully and efficiently win deals. We know the philosophy, which is a fact-based, data-driven approach to everything we do here," continued Selcow. "What we sought was a product that would help us define the steps to apply our philosophy to that objective. Siebel CRM OnDemand is that product."
 
Siebel CRM OnDemand will be generally available in the fourth quarter of 2003. For more information, visit www.crmondemand.com or call 866-906-7878.
 
About Siebel Systems
 
Siebel Systems, Inc. is a leading provider of business applications software, enabling corporations to sell to, market to, and serve customers across multiple channels and lines of business. With more than 3,500 customer deployments worldwide, Siebel Systems provides organizations with a proven set of industry-specific best practices, CRM applications, and business processes, empowering them to consistently deliver superior customer experiences and establish more profitable customer relationships. Siebel Systems' sales and service facilities are located in more than 30 countries.
 
Except for the historical information contained herein, this press release contains forward-looking statements that involve risks and uncertainties. The success of the agreements and products described above and the future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with new versions and new products, the availability of Siebel Systems' products and services, implementation of products and services, existence of errors or defects in products, rapid technological change, dependence on the Internet, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems' Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov. Siebel Systems assumes no obligation to update the information in this press release.
 
Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.
 

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