Bank of Philippines Islands Increases Auto Loan Sales by 82 Percent in 12 Months Using Siebel eBusiness Applications(email this article)

SAN MATEO, Calif.--(BUSINESS WIRE)--Sept. 17, 2003-- Siebel Systems (Company Profile, Past Stories, Case Studies), Inc. (Nasdaq:SEBL - News), a leading provider of multichannel eBusiness applications software, today announced that the Bank of Philippines Islands (BPI) has increased auto loan sales by 82 percent and housing loan sales by 35 percent in the 12 months following the first phase of its deployment of Siebel Finance -- a CRM solution designed specifically for the financial services sector. The ten branches involved in the initial implementation also raised credit card acceptance rates by 51 percent.

Amid tighter competition and shrinking demand, BPI, the Philippines' second-largest bank, strongly believes it must adopt industry-leading technology to support its business strategy and maintain its market leadership. The initial deployment of Siebel Finance is part of a three-phase implementation and recently concluded in June 2003. BPI has deployed Siebel Call Center, Siebel Sales, and Siebel Marketing Analytics to more than 250 users located at its call center, headquarters, and 25 branches.

"BPI stays at the forefront of technology adoption by choosing solutions that meet a rigorous set of criteria based upon input from our technical staff as well as business users," said Ramone Selles, Chief Information Officer, BPI. "We chose Siebel Systems' solution because it not only met our criteria, but exceeded it by providing robust, best-in-class, industry-specific CRM functionality."

Using Siebel eBusiness Applications, BPI has been able to establish a closed-loop marketing and sales process that enables contact management, product management, customer segmentation and profiling, and the analysis of customer information. These capabilities have allowed BPI to develop and implement increasingly targeted marketing campaigns, resulting in a reduction in marketing costs.

By providing its employees with a unified view of customer information across all channels, BPI has also improved customer inquiry response times and increased customer satisfaction. In addition, the customer data provided by Siebel Finance has helped BPI employees to identify more opportunities for cross-selling and up-selling, which have allowed the bank to raise the sales goals of CRM branch sales officers by 100 percent compared to those of non-CRM branch sales officers.

About Siebel Systems

Siebel Systems, Inc. is a leading provider of eBusiness applications software, enabling corporations to sell to, market to, and serve customers across multiple channels and lines of business. With more than 3,500 customer deployments worldwide, Siebel Systems provides organizations with a proven set of industry-specific best practices, CRM applications, and business processes, empowering them to consistently deliver superior customer experiences and establish more profitable customer relationships. Siebel Systems' sales and service facilities are located in more than 28 countries.

Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.

Except for the historical information contained herein, this press release contains forward-looking statements that involve risks and uncertainties. The success of the agreements and products described above and the future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with new versions and new products, the availability of Siebel Systems' products and services, implementation of products and services, existence of errors or defects in products, rapid technological change, dependence on the Internet, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems' Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov. Siebel Systems assumes no obligation to update the information in this press release.