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SENTO ANNOUNCES PLANS TO ESTABLISH INDEPENDENT INTERNET TECHNOLOGY COMPANYAMERICAN FORK, Utah, October 8, 1999 - Sento Corporation (NASDAQ: SNTO) today announced that it has filed a proxy statement to seek shareholder approval to form an independent Internet technology company that will pursue development and commercialization of Sento's integrated voice and Internet customer care technology.According to the terms of the proposed transaction, Sento would contribute its integrated voice and Internet customer care technology and related assets to a recently-formed corporation in exchange for preferential rights to use the technology, 47 percent of the new company's stock and a promissory note in the amount of approximately $900,000. The new company, ECP.com, intends to enter into a license agreement with Genesys Telecommunications Laboratories, Inc. (NASDAQ: GCTI) in order to license the Genesys Internet Suite to help ECP.com manage its Internet and voice interactions capabilities. The Sento proxy statement proposes a special meeting of shareholders to be held later this year. ECP.com would commercialize Sento's integrated voice and Internet customer care technology and provide related products in an application service provider ("ASP") environment. The ASP business model is a hosted application outsourcing service designed to help companies quickly deploy solutions with minimal capital infrastructure, implementation and ownership costs. With the addition of Genesys' leading interaction management solutions, ECP.com would offer an integrated voice and Internet customer care solution that customers can access using a standard Web browser. Customers access product functionality through Web-based access eliminating the need to install proprietary or specialized hardware and software. Today, Sento extensively uses this technology in its technical support division with more than 300 customer service agents and has multiple external customers using the customer care technology via the ASP environment. The external customers' agents access the service over the Internet through their Web browser and benefit by having integrated voice and Internet customer interactions capabilities without the up-front and ongoing costs associated with building their own environment. The external customers are charged on variable monthly costs determined by voice call minutes and Internet-based customer interactions engaged. The integrated voice and Internet customer care technology transferred to ECP.com is expected to be commercialized and ready for general availability in early 2000. Voice and Internet media capabilities are proposed to include:
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