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Interact Commerce Automates Direct Sales and Reseller Proposal Generation with Pragmatech Software

SalesLogix VAR Channel to Gain Competitive Advantage From Intelligent Proposal Solution

SCOTTSDALE, Ariz.--Dec. 4, 2000-- Interact Commerce Corp. (Nasdaq: IACT - news), the makers of SalesLogix, the leader in mid-market CRM, and ACT!, the best-selling contact manager, Monday announced that they have chosen Pragmatech Software Inc., the leader in intelligent proposal automation and sales effectiveness solutions, as their internal and channel sales proposal automation solution partner.

Interact Commerce will provide the solution to their direct sales team and largest CRM business partner channel with over 500 partners in 60 countries worldwide for selling SalesLogix, the mid-market CRM leader.

By making Pragmatech's software available to all of their business partners worldwide, Interact Commerce is able to ensure that their partners are equipped with the same quality product information that is available in-house. Pragmatech markets an integrated family of web-enabled proposal automation software applications in addition to a Word-based web site creation program.

This suite enables sales and marketing professionals to quickly generate consistent and accurate business proposals, RFP responses, and other sales documents for disseminating corporate information to the widest possible audience.

Companies with extensive sales operations need a way to consistently deliver accurate and timely product and service information, regardless of where the sale originates.

``Interact Commerce is the first to understand how important it is to include business partners in the proposal automation implementation -- especially for rapidly growing software manufacturers,'' said Pragmatech President and Chief Executive Officer Brooke Savage.

``This implementation significantly broadens the scope of how companies can utilize proposal automation to ensure that their sales partners are equipped with current, accurate, and consistent product information with the least amount of effort.''

Business partners simply access Interact Commerce's database of marketing and sales content via Pragmatech's web-enabled software, which can be used for responding to RFPs, building presentations and developing marketing programs. Business partners will also be given Pragmatech's proposal generating software that will be based on the content of this same database that can then be customized with their company-specific information.

The proposal or sales document is then automatically populated with product information determined by the needs of the client. Because this knowledge base is hosted at Interact Commerce, the data is always current. As in any business, product updates and changes are difficult to deliver to an internal team, much less an external sales team.

Providing on-line product information to the business partner channel gives them the ability to create accurate and consistent proposals so they can close more deals in a shorter amount of time.

``We know that business partners sell other products so anything we can do to gain mind share in their sales efforts helps us maintain our position as the mid-market CRM leader,'' said Steve Schatz vice president Sales Americas Interact Commerce. ``Because we have business partners around the world, it is imperative that we provide all of them world class support.

``Pragmatech's software gives us the competitive advantage we need to help our business partners succeed.''

About Interact Commerce Corp.

Interact is the leading provider of relationship management software for mid-market companies and small office/home office businesses. The company is known for building products that are easy to use, quick to deploy, and provide anytime, anywhere access to critical information.

The company's products include SalesLogix, the mid-market CRM leader (customer relationship management) used by over 3,000 companies; and ACT!, the best-selling contact manager used by more than 3 million professionals and 10,000 corporations.

Through integration with leading back office software solutions, SalesLogix provides a complete view of the customer. Both SalesLogix and ACT! dominate in their respective markets, including high tech, real estate, financial services, manufacturing, marketing and consulting industries. Interact products are sold in 60 countries worldwide both direct and through value-added resellers.

Headquartered in Scottsdale, the company can be found on the World Wide Web at http://www.interactcommerce.com/

About Pragmatech Software

Pragmatech Software Inc., headquartered in Amherst, N.H., develops and markets innovative and intelligent web-enabled sales effectiveness software solutions for a variety of industries, including financial services, banking, healthcare, telecommunications, legal, insurance, technology, and many others.

The company's Sales Effectiveness Software Suite -- which includes The RFP Machine and The Proposal Assembler -- greatly simplifies the process of creating winning business proposals and responding to Requests for Proposals (RFPs) and Requests for Information (RFIs) for sales and marketing professionals and, with the addition of Web Publisher, expands the means through which corporate messaging is disseminated.

The company can be found on the World Wide Web at http://www.pragmatech.com

This press release contains forward-looking statements that involve risks and uncertainties that could cause actual results or outcomes to differ materially from those contemplated by the forward-looking statements.

Important factors that may cause or contribute to such differences include, but are not limited to: risks associated with recent acquisitions; our ability to implement new marketing strategies; market demand and acceptance; the impact of competitive products and services; risks associated with the timing and successful completion of technology and product development and commercialization; the effect of economic and business conditions; the ability to attract and retain technical and management personnel; changing relationships with customers, suppliers and strategic partners, including the company's indirect distribution channel; and other risks detailed in the company's annual report on Form 10-K filed with the Securities and Exchange Commission on March 30, 2000.

Interact Commerce undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

SalesLogix is a registered trademark of Interact Commerce Corp. Interact.com is a trademark of Interact Commerce Corp. ACT! is a registered trademark under exclusive license to Interact Commerce Corp. by its owner, Symantec Corp., in the United States and other countries. All other trademarks or registered marks are owned by their respective holders.


 
Editorial Contact:
Kristina Ford
Interact Commerce Corp
480/444-1317
kford@interactcommerce.com
 
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