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Interact Commerce Corp. Consolidates Product Divisions and Promotes Kevin Bethke to President and COO

New organizational structure to facilitate next phase of growth, continued dramatic expansion and drive to profitability

SCOTTSDALE, Ariz.--Sept. 26, 2000-- Interact Commerce Corp. (Nasdaq: IACT), the leading provider of interactive selling solutions, Tuesday announced that it is promoting Kevin Bethke, formerly chief sales officer, to president and chief operating officer effective Oct. 1, 2000.

The company also Tuesday announced their consolidation into two product divisions, SalesLogix and ACT!, with Interact.com becoming a core technology component of each of the company's flagship products. These moves better position Interact Commerce for its second phase of growth fueled by the demand for its industry leading relationship management software products, SalesLogix and ACT!.

``With revenue growth as dramatic as ours, from $36 million in 1999 to over $100 million this year, it is important to continually focus in order to obtain maximum efficiency. We have discovered that the incredible value of Interact.com is best demonstrated as a core component of both of our flagship products and we have made organizational changes within our company to maximize our efficiency on our road to profitability,'' said Pat Sullivan, chief executive officer of Interact Commerce.

``With Kevin handling the day-to-day operations of the company, I can now focus on leading our company's overall direction and developing our core products to suit this vision in order to deliver maximum value to our customers and shareholders.''

During his two-year tenure running worldwide sales operations at Interact Commerce, Bethke orchestrated the development of the company's industry-leading reseller channel, international expansion and significant revenue growth.

In his new position at Interact Commerce, Bethke will oversee the day-to-day operations of the company, enabling Sullivan to focus more on the company's overall vision and delivering the market leading SalesLogix and ACT! products for use anytime, anywhere and on any device.

``From my vantage point on the front lines, I've seen customer interest in our SalesLogix and ACT! products skyrocket as businesses search for the best solutions for nurturing and maintaining customer relationships,'' said Bethke.

``As the company responds to worldwide demand, our focus is to continue building on our considerable strengths while consistently delivering on our top-line and bottom-line expectations.''

In addition, the company Tuesday announced the departure of Kevin Carson, president of Interact Commerce's SalesLogix division.

``Kevin has been instrumental in building the company to where it is today,'' said Sullivan, ``and we owe him a debt of gratitude for his contribution.''

Interact Commerce's SalesLogix product is used by more than 3,000 companies worldwide to improve all facets of their customer relations, making it the CRM product with the most customers in the world. ACT! continues as the industry's leading contact manager, with more than three million users and 10,000 corporate license customers.

Coupled with the Interact.com technology platform, both ACT! and SalesLogix give businesses a powerful tool within their application that integrates application data, Web services, wireless capability, PDAs, and Web browsers so they can better manage their customer interactions.

About Interact Commerce Corp.

Interact Commerce Corp. enables individuals and organizations worldwide to interact more, sell more, and grow faster. The company's products include ACT!, the market-leading contact manager used by more than three million professionals, powered by the Interact.com network, and SalesLogix, the fastest growing customer relationship management solution used by 3,000 companies.

Interact Commerce solutions integrate all aspects of the selling process, from mobile sales to support, marketing, accounting, and e-business. Headquartered in Scottsdale, the company can be found on the World Wide Web at www.interactcommerce.com.

This press release contains forward-looking statements that involve risks and uncertainties that could cause actual results or outcomes to differ materially from those contemplated by the forward-looking statements.

Important factors that may cause or contribute to such differences include, but are not limited to: risks associated with recent acquisitions; our ability to implement new marketing strategies; market demand and acceptance; the impact of competitive products and services; risks associated with the timing and successful completion of technology and product development and commercialization; the effect of economic and business conditions; the ability to attract and retain technical and management personnel; changing relationships with customers, suppliers and strategic partners, including the company's indirect distribution channel; and other risks detailed in the company's annual report on Form 10-K filed with the Securities and Exchange Commission on March 30, 2000.

Interact Commerce undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

SalesLogix is a registered trademark of Interact Commerce Corp. Interact.com is a trademark of Interact Commerce Corp. ACT! is a registered trademark under exclusive license to Interact Commerce Corp. by its owner, Symantec Corp., in the United States and other countries. All other trademarks or registered marks are owned by their respective holders.
 
Editorial Contact:
Kristina Ford
Interact Commerce Corp
480/444-1317
kford@interactcommerce.com
 
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