NORTH KINGSTOWN, RI and SCOTTSDALE, AZ – August 19, 2003 – Sane Solutions, developers of the NetTracker® line of Web analytics software, and Best
Software (Company
Profile, Past
Stories, Case
Studies) today announced that Sane has joined the SalesLogix Technology Partner program to add NetTracker online behavior intelligence to
SalesLogix. Sales forces using SalesLogix will now have the ability to view their sales contacts' online behavior, loaded from the NetTracker Web data warehouse,
within the SalesLogix user interface for enhanced customer intelligence.
Online behavior data arms SalesLogix users with the knowledge of which pages, products, and content prospects have most recently and most frequently viewed on their
Web site. "With this kind of insight, sales professionals know not only the best times to call, but the right products to offer based on their prospect's Web
behavior," said Chris Reich, director of SalesLogix product management, Best Software. "The result of this kind of intelligence is more effective sales."
Using SalesLogix, sales forces can also extract ripe prospects for telemarketing campaigns based purely on their online behavior, supplied by NetTracker, such as
prospects that have spent more than 20 minutes on the Web site viewing a specific product line. "A telemarketing campaign to sell retirement savings plans will
be much more successful when directed toward leads that can be identified as having recently spent significant time browsing retirement savings plans," said Jim
Rose, CEO of Sane Solutions. "Users can also drill down from SalesLogix directly to a NetTracker clickstream report which shows the specific product pages
each prospect viewed. With this information in hand, sales forces can approach a prospect on their next call not only about their retirement savings plan needs, but
specifically about the investment fund options that they already viewed online."
Both the NetTracker and SalesLogix software, as well as professional integration services, are available through Sane Solutions and SalesLogix business partners
respectively. For more information, visit http://www.sane.com or http://www.saleslogix.com.
About Sane Solutions
Founded in 1996, Sane Solutions develops and markets the award-winning NetTracker line of Web analytics software. The NetTracker line provides detailed Web site traffic
reporting, including individual visitor clickstream analysis, visitor segmentation analysis, dynamically generated content analysis, and more.
NetTracker products are used worldwide by Global 2000 corporations, educational institutions, government agencies and ISPs. Customers include: American Honda Motor
Co., Inc., Fairchild Semiconductor, GEICO Direct, Goldman Sachs, The Hartford, Prodigy and more. Sane Solutions' strategic partners include Business Objects, Cognos,
MicroStrategy, Best Software, Oracle, Macromedia (Allaire), Microsoft, Sun-Netscape Alliance, IBM, Hewlett-Packard and more.
Sane Solutions, LLC, is a privately held limited liability company located in North Kingstown, Rhode Island. For more information please contact Sane Solutions LLC, 35
Belver Ave., Suite 230, North Kingstown, RI 02852; tel. 800-407-3570 or 401-295-4809; http://www.sane.com.
About Best Software
Best Software offers leading business management products and services that give more than 1.7 million small and mid-sized customers in North America the insight for
success throughout the life of their business. Its parent company, The Sage Group plc (London: SGE.L), supports 3.1 million customers worldwide and has revenue of
approximately $870 million. For more than 25 years, Best Software has delivered easy-to-use, scalable and customizable applications through its portfolio of leading brands,
including Abra, ACT!, CPASoftware, FAS, MAS 90, MIP, Peachtree and SalesLogix, among many others. For more information, please visit the Web site at
www.bestsoftware.com or call (866) 308-BEST.
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