Interact Commerce Corp.
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Company Profile
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infoUSA and Interact Commerce Offer Online Sales Leads and Prospect Lists Via Interact.com, the Next Generation Internet Service for Sales Professionals

Valuable Lead and Prospect Information Transparently Integrated into Applications for Millions of Users of ACT!, the leading contact management application, Microsoft Outlook and Wireless Devices

OMAHA, Neb.--(BUSINESS WIRE)--Aug. 8, 2000-- infoUSA (Nasdaq:IUSA),www.infousa.com, the leading provider of proprietary business and consumer databases and Internet marketing solutions, today announced a partnership with Interact Commerce Corporation (Nasdaq:IACT), the leading provider of interactive selling solutions, and maker of ACT! and SalesLogix, to offer sales leads and prospect lists via Interact.com, a powerful new online subscription service that delivers Web-based services directly into the most popular applications used by sales professionals. Interact.com will make the Internet a useful sales tool by working how, when and where sales professionals work. Successful sales and marketing professionals focus on keeping their sales pipelines filled with new, qualified sales leads. infoUSA provides sales professionals with instant access to its proprietary database of over 250 million consumers and 13 million businesses that can be contacted to generate sales, analyze markets, divide sales territories or enhance existing contact records with deeper customer information.

infoUSA helps salespeople find likely prospects using a wide range of data selection criteria, such as geography, type of business, sales volume and number of employees. They can even use a current customer as a profile to find prospects with similar business characteristics. Through the Interact.com network, infoUSA can deliver a list of prospects that meet the criteria directly into the salesperson's database. In fact, the entire process is accomplished without the salesperson ever having to leave the familiar interface of his or her Internet-activated application or device.

``We believe salespeople want to focus on what they do best - selling. Not many salespeople I know want to spend time figuring out how to import sales leads into their contact databases,'' said Phil Myers, president Interact.com division, Interact Commerce. ``The automatic integration offered by Interact.com, used in conjunction with an Internet-activated application or wireless device, enables sales professionals to really take advantage of infoUSA's vast resources without worrying about how they are going to get that information into their systems. We also believe that, as Interact.com users discover just how much infoUSA's services supercharge their sales efforts, the word will spread quickly that Interact.com is taking selling to a whole new realm.''

Vinod Gupta, Chairman and CEO of infoUSA said, ``We've known for a long time that information is power. This is as true in sales as it is in every other aspect of business. Making this power available to sales professionals in the form of `one-click leads' is truly revolutionary. infoUSA is dedicated to providing innovative solutions that help millions of sales professionals and businesses find new customers and grow their sales. Interact.com is a breakthrough solution, freeing these professionals to get on with the business of selling, and giving them a tremendous opportunity to improve customer retention, grow profits, and help acquire new customers.''

INTERACT.COM - INNOVATIVE ACCESS TO infoUSA's CUSTOMER AND PROSPECT INFORMATION

To meet the lead and prospect information needs of sales professionals, infoUSA's proprietary Sales Leads service is integrated into Interact.com. Sales Leads enables sales pros to locate new prospects and add them to their databases, all from within the already well-known interface of the salesperson's application or device. Salespeople can choose the individual criteria they want infoUSA to use in presenting prospects or they can select a current customer to use as a model for new prospects. In either case, Interact.com members using this service are presented with a list of potential prospects from which they can select those they want more information about. That information is then automatically added to the salesperson's database. Members of Interact.com initially receive 20 free lead downloads as part of their basic subscription, and 5 free downloads per month thereafter, with a minimum order of 15 leads. Leads are available on a fee-per-download basis.

Interact.com is available immediately. The first release of Interact.com supports ACT!2000, the world's leading contact management application; Microsoft Outlook; Web-enabled cell phones; and PDAs.

About Interact Commerce Corporation

Interact Commerce Corporation enables individuals and organizations worldwide to interact more, sell more and grow faster. The company's products include ACT!, the market-leading contact manager used by more than 3 million professionals, SalesLogix, the fastest growing customer relationship management platform used by more than 2700 companies, and the Interact.com business, the premier interactive selling network. Each of these solutions integrates all aspects of the selling process, from mobile sales professionals to support, marketing, accounting and eBusiness partners. Headquartered in Scottsdale, Ariz., Interact Commerce can be found on the World Wide Web at www.interactcommerce.com.

About infoUSA

infoUSAŽ. ( www.infousa.com), founded in 1972, is the leading provider of business and consumer information products, database marketing services, data processing services and Internet marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own a proprietary database of 250 million consumers and 13 million businesses under one roof. The infoUSA databases power the directory services of the top traffic-generating Internet sites including Yahoo! (Nasdaq: YHOO), Microsoft (Nasdaq: MSFT) and InfoSpace (Nasdaq: INSP). The company has partnership agreements with several Internet companies, including Network Solutions (Nasdaq: NSOL), Dell (Nasdaq: DELL) and MyWay.com (a Majority owned operating company of CMGI, Inc.). Nearly three million customers use the products and services for direct marketing, telemarketing, marketing planning, lead generation, sales planning, customer analysis and credit reference.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.
 
Editorial Contact:
Kristina Ford
Interact Commerce Corp.
480/444-1317
mail to:kford@interactcommerce.com
 
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