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SILICON VALLEY AMERICAN MARKETING ASSOCIATION (SVAMA) DRAWS SPONSORSHIPBeema, SageCircle, and Kassner to Provide Innovative ServicesSAN JOSE, CALIF., Aug. 23, 2001 - The Silicon Valley American Marketing Association (SVAMA) proudly announces three new sponsors for the 2001-2002 fiscal year: Beema, Inc., Sage Circle Group, Inc. and Kassner. SVAMA is the local chapter of the American Marketing Association, the world’s largest non-profit association for marketing professionals. The organization hosts monthly events to provide networking, discussion forums and professional growth opportunities for marketers, as well as a variety of special educational workshops throughout the year.“We are thrilled to be working with such quality organizations,” said SVAMA President Cynthia Holladay. “As a non-profit professional association, SVAMA relies on the contributions of strategic sponsors and partners to help deliver the highest value to members and to accomplish the chapter’s goals. Not only do these companies provide leading, innovative services, but they also share in our mission to raise awareness of the value of marketing in Silicon Valley.” Beema, Inc., headquartered in Campbell, Calif., was established to enable all types of organizations, large and small, to use high quality rich media by making it faster, more affordable, and much easier to buy. Beema offers a broad spectrum of content that includes life-like character animations, animated e-mail, streaming video and logo treatments-all of which can be customized. Beema’s rich media content can be used in corporate branding settings such as websites, CD-ROMS, kiosks, trade show booths, PowerPoint presentations, TV, broad marketing campaigns, and anywhere that a company uses on-screen communications. In addition to producing custom content, Beema helps customers organize, create, e-mail, track, and display their rich media through individual MyBeema Websites. The company also simplifies the purchasing of these customizable corporate communications and branding materials through its online eStore. Beema’s content has been used by many companies, including IDG and Simpson Strong-Tie. SVAMA and Beema are working jointly to develop rich media e-mail campaigns, presentation videos, and website animations designed to provide audiences with creative communications, and also to serve as examples for how technology can be best utilized by marketing professionals. SageCircle™ is a corporate knowledge provider that delivers knowledge-enabled work tools and templates to help business executives drive improved decision making, better resource allocation, and faster execution. SageCircle is based in Broomfield, Colo., and offers an initial product suite focused on a niche component of business-to-business marketing and communications known as Analyst Relations (AR). The AR suite helps high-tech companies develop and execute programs that influence the IT industry analysts whose opinions weigh heavily in the IT decision making process. Managed by San Jose-based Carter J. Lusher, twice Gartner Group analyst of the year, the AR product suite covers six core topics that deliver a true methodology for building an AR practice that nets results with the IT industry analysts and demonstrably impacts the customer’s bottom line. SageCircle’s customer base includes Airfoil, BMC, Camstar, Cisco, Compaq, Convergys, Corporate Software, Deloitte Consulting, GlobalSight, IPNet, Lotus, Network Appliance, Novell, and SAIC. SageCircle will provide monthly news content for the SVAMA website based on SageCircle’s bi-weekly newsletter. Information on best practices, tactical guidelines, case studies, events, and strategic planning tools will provide SVAMA members and guests with a set of useful resources for building and managing an effective AR program. In addition, SageCircle will provide educational workshops that are tailored to the needs of high-tech marketers. “SVAMA has long been known for its quality programming and the education opportunities it affords its members,” said SageCircle President Tom Ryan. “We are honored and thrilled to have been chosen by SVAMA to contribute our 25 years of analyst relations experience to help its members realize the bottom-line impact potential of managing IT industry analysts.” Kassner, a Creative Marcom Solutions® firm located in Pleasanton, Calif., is entering its second year as a SVAMA sponsor. Kassner was responsible for designing and implementing the organization’s website and event signage, including the incorporation of SVAMA’s new brand image. Recently named by East Bay Business Times as 10th of the Top 50 fastest growing private companies in the East Bay, Kassner’s key to success is a strong combination of creativity and customer service. The firm’s growth has been driven by its attention to client relationships, many of which have become long-term partnerships. “We are pleased to have been chosen by SVAMA to provide the most significant visual communication channel for the chapter. SVAMA audiences understand the importance and requirements of a well-integrated brand, and it is especially gratifying to represent the online presence for the association,” said creative director and founder Wendy Kassner. For more information about becoming an SVAMA sponsor, contact Lauren O’Brien, SVAMA vice president of sponsorship, at http://www.svama.org/board.html. About SVAMA Silicon Valley American Marketing Association (SVAMA) is the local chapter of AMA International, the world’s largest non-profit marketing association with more than 45,000 members in 100 countries. As the leading network for Silicon Valley marketing professionals, SVAMA serves to further the advancement of the marketing profession by providing a forum for discussion and feedback on timely issues affecting industry marketers and executives. Focusing on the science and ethical practice of marketing disciplines, SVAMA also provides education, resources and career development designed to promote marketing excellence. For more information, call 408-513-2159, extension 7652, or visit the website: www.svama.org. About Beema, Inc. Beema enables all types of organizations large and small to use high quality rich media by making it, faster, more affordable, and much easier to buy. Beema accomplishes this by offering a broad spectrum of content that includes life-like character animations, animated e-mail, streaming video and logo treatments that Beema will customize in a wide variety of ways. Beema’s rich media content can be used in corporate branding settings such as Web sites, CD-ROMS, kiosks, trade show booths, PowerPoint presentations, TV, broad marketing campaigns and anywhere that a company uses on-screen communications. In addition to producing custom content, Beema helps customers organize, create, email, track, and display their rich media through individual MyBeema Websites. The company also makes purchasing these customizable corporate communications and branding materials as easy as selecting items and putting them into a shopping cart via its online eStore. Beema’s content has been used by many companies, including IDG Communications and Simpson Strong-Tie. The company is headquartered in Campbell, Calif. with offices in Novato, Calif., Santa Cruz, Calif., Cincinnati, and Sydney, Australia. About SageCircle SageCircleä is a corporate knowledge provider that performs primary research, knowledge engineering, and knowledge encapsulation to produce knowledge-enabled work tools including implementation templates, software models, performance evaluators, and communication tools. These tools drive improved decision making, better resource allocation, and faster program execution while avoiding costs in time and dollars of trial and error. Founded in 2000, SageCircle’s first product line covers Analyst Relations. The AR product suite helps the global 1,000 high tech companies increase their bottom line with more effective practices and programs. About Kassner Established in 1992, Kassner provides marketing communications for every form of client, from start-up to Fortune 500 companies, and several non-profit organizations. Kassner’s clients play more of a partnership role via a “Reciprocating Consulting Relationship.” This approach generates optimal solutions for clients’ marketing objectives, providing a more effective, efficient and less stressful process. From a completely integrated campaign to a single direct mail piece, Kassner includes the strategic creativity, integrated branding, and flawless execution that are required in developing a clear and effective communication. Editorial Contact: Kimberly Rosengren SageCircle 303.410.2530 krosengren@sagecircle.com top of page |
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