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TiVo SELECTS SAFEHARBOR TECHNOLOGY FOR CUSTOMER WEB SUPPORT

SafeHarbor to support Tivo's fast-growing customer base with cost-effective Web self-service


SATSOP, Wash., Sept. 18, 2002 - SafeHarbor Technology Corporation, the
leading Web self-service support provider, today announced a new client
contract with TiVo (NASDAQ: TIVO), the creator and leader of television
services for digital video recording (DVR) technology.

SafeHarbor will create and manage a customized Web self-service support
environment to provide online subscriber support for TiVo. The entire
customer self-service environment will be integrated seamlessly into TiVo's
Web site and enable TiVo customers to quickly find solutions to their
problems and questions.

TiVo's subscriber base has more than doubled in the past twelve months to
more than 464,000 customers. As a result of this fast growth, TiVo turned to
SafeHarbor to manage its online customer support.

"We selected SafeHarbor so that we can continue to provide high value DVR
service to consumers while lowering costs in business operations," said Mark
Roberts, chief information officer and VP of operations for TiVo.
"SafeHarbor will offer TiVo subscribers a robust alternative to telephone
support."  

Existing deployments of SafeHarbor's self-service environments have shown a
significant reduction in one-to-one support phone calls and an increase in
self-service usage and customer satisfaction, according to the company.
Based on SafeHarbor research data, an average of 83 percent of its clients'
end-users choose Web self-service over assisted support when given the
choice.

In TiVo's case, when users enter the "Customer Support" section of the site,
they will be able to select between multiple, user-friendly navigation
choices, such as a "Getting Started Guide", that will guide them quickly
from identifying the problem to the right solution.

"TiVo's business imperative is to reduce the cost of service without
degrading their high-quality brand and existing customer loyalty," said Bo
Wandell, SafeHarbor's president. "By using our support services, TiVo not
only achieves both goals, but our continuous optimization process will help
them continue to reduce costs and improve service over time."  

Headquartered in San Jose, California, TiVo was founded in 1997 with the
mission to dramatically improve consumers' television viewing experiences.
TiVo DVRs are like VCRs, but with a hard disk and without the need for
videotapes. TiVo automatically finds and digitally records a subscriber's
favorite shows, so they can be watched anytime.

In addition to TiVo, SafeHarbor builds, manages and optimizes self-service
environments for American Airlines, Adobe, Washington Mutual Bank and
NTT/Verio, among others.  


About SafeHarbor Technology Corp.
SafeHarbor is the leading Web self-service provider, empowering people on
the Web to help themselves. It is the only company that provides support as
a service, with an integrated support solution combining Web self-service
and assisted support with data warehousing and analytics. SafeHarbor's
support services are proven to reduce cost, risk and time to market, while
improving customer satisfaction. SafeHarbor drives self-service success by
leveraging cutting-edge technology with proprietary techniques and human
intelligence. SafeHarbor currently provides Web support for some 6,500
end-users every day for such clients as American Airlines, Adobe Systems,
NTT/Verio, Washington Mutual Bank, and the State of Washington.



 
Editorial Contact:
Sue Cummings
Director, Marketing Communications
SafeHarbor Technology Corporation
206.922.5003
sue@safeharbor.com
 
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