Rockwell FirstPoint Contact Listed in the"Visionary" Quadrant in Analyst Firm Magic Quadrant (email this article)

WOOD DALE, Ill., July 31, 2003 –Rockwell FirstPoint Contact Corp. (Company Profile, Past Stories, Case Studies), a global provider of complete call center and contact center solutions, today announced it has moved to the visionary quadrant on Gartner Inc.'s 2003 North American and EMEA Contact Center Infrastructure Magic Quadrants.1

"Rockwell FirstPoint Contact created the contact center space 30 years ago when we built the first intelligent automatic call distributor (ACD)," said Terry Murphy, president, Rockwell FirstPoint Contact.  "Since that time, the company has continued to transform the industry and the company.  "Most recently, we transitioned and re-branded the company, increasing our emphasis on becoming a more market-driven organization. Rockwell FirstPoint Contact's placement in the visionary quadrant, confirms the company has taken the right path, in terms of product and market strategy."

The Gartner Inc. Magic Quadrant for the Contact Center Infrastructure assesses companies in the industry based on depth and breadth of vendor and product capabilities.  Gartner specifically looks at the contact center applications and platforms, management tools, architecture, cost, sales channels, services and support, as well as corporate viability and vision.

According to Gartner, "visionaries have a clear vision of market direction and are focused on preparing for that, but they can still improve in terms of optimizing service delivery." The Gartner Magic Quadrant analyzes the major players in an industry and categorizes them as "leaders," "challengers," "visionaries" or "niche players".

1 Source: Gartner, Inc.  "N.A. Contact Center Infrastructure Magic Quadrant 2003 – at an inflection point", June 2003.  Bernard Elliot, Drew Kraus.

Gartner, Inc. "Contact Centre Infrastructure Magic Quadrant 2003 – EMEA Region", June 2003.  Terry Wright, Stephen Blood.

About Gartner Magic Quadrant
The Magic Quadrant is copyrighted June 2003 by Gartner Inc. and is reused with permission. Gartner's permission to print its Magic Quadrant should not be deemed to be an endorsement of any company or product depicted in the quadrant.  The Magic Quadrant is Gartner's opinion and is an analytical representation of a marketplace at and for a specific time period.  It measures vendors against Gartner-defined criteria for the marketplace.  The positioning of vendors within a Magic Quadrant is based on the complex interplay of many factors.  Well-informed vendor selection decisions should rely on more than a Magic Quadrant.  Gartner Research is intended to be one of the many information sources and the reader should not rely solely on the Magic Quadrant for decision-making.  Gartner expressly disclaims all warranties, express or implied of fitness of this research for a particularly purpose.

About Rockwell FirstPoint Contact
Rockwell FirstPoint Contact Corporation, a business of Rockwell Automation (NYSE: ROK), provides complete customer interaction solutions supporting a variety of channels including voice, e-mail, web, wireless and VoIP utilizing a unique open interaction infrastructure.  The first to develop technology automating call centers, Rockwell FirstPoint Contact has a 30 year global reputation for reliability, dependability, on-time, on-budget delivery and superior customer service.  Where intelligent customer contact begins, Rockwell FirstPoint Contact helps organizations leverage data from across the enterprise to fulfill customer relationship management strategies.  Based in Wood Dale, Ill., Rockwell FirstPoint Contact's reach extends around the globe with offices in the United Kingdom, Australia, China, Thailand, South Africa and Canada.  Information on Rockwell FirstPoint Contact is available on the Internet at www.rockwellfirstpoint.com.

Rockwell Automation is a leading global provider of industrial automation power, control and information solutions that help customers meet their manufacturing productivity objectives.  The company brings together leading brands in industrial automation for Complete Automation solutions, including Allen-Bradley® controls and services, Dodge® mechanical power transmission products, Reliance Electric™ motors and drives, and Rockwell Software® factory management software.  Headquartered in Milwaukee, Wis., the company employs about 23,000 people serving customers in more than 80 countries.