RightNow® Technologies (Company
Profile, Past
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Studies), the leading on-demand CRM company focused on customer service, and LiquidMatrix, a leading provider of technology and services to the higher
education market, today announced a partnership to provide best-of-breed customer service solutions and best practices to universities and colleges. With a
combined experience of working with more than 100 higher education institutions worldwide, RightNow and LiquidMatrix will address how best to utilize both offline and
online service channels to meet higher education institutions’ key business objectives—student recruitment and retention, the quality of student services and alumni
relations.
Under the terms of the agreement, LiquidMatrix will make RightNow’s solutions a key component of its comprehensive technology solutions portfolio. RightNow, in
turn, will bring LiquidMatrix into engagements with higher education customers requiring additional consulting services and technology beyond RightNow’s core customer
service competencies.
Both companies have a strong track record of proven success assisting universities and colleges leverage phone, web and email channels to improve institutional
performance and efficiency. RightNow is currently in use at more than 60 institutions of higher learning, including University of Michigan, University of South Florida
and University of Montana. LiquidMatrix has a client roster of more than 40 schools, including Case Western Reserve University, DePaul University and Baylor
University. In addition to providing full life-cycle consulting services and best-of-breed technology, LiquidMatrix has developed and markets its own software
suite under the ActiveCampus™ brand.
Universities and colleges face a broad range of business challenges as competition for prospective students intensifies and retention of existing students becomes
increasingly critical. Tight budgets, greater institutional complexity and the growing importance of distance learning services are also forcing schools to evolve their
customer service strategies.
“The LiquidMatrix ActiveCampus Suite tailors Web content and interactions in real-time to increase the impact, intimacy and relevance of online experiences. RightNow is a
perfect complement to ActiveCampus because it enables our client institutions to discover what questions their most important constituencies are asking, and then deliver
answers rapidly on the web site or by email," Gary Guyton, CEO of LiquidMatrix, said. "It's a great addition to our overall personalized e-communications
solution, and will be invaluable in helping our clients meet the expectations of their Web-savvy audiences."
“LiquidMatrix’s strong problem-solving skills, extensive experience and broad coverage make it a superb partner for RightNow as we continue to expand our share of the
higher education market,” Sean Forbes, vice president of Marketing and Business Development at RightNow, said. “This relationship will prove very rewarding to any
school that takes advantage of the unmatched solutions that RightNow and LiquidMatrix can jointly offer.”
About LiquidMatrix
LiquidMatrix provides software and services to enable colleges and universities to achieve business objectives—for example, enrollment and contributions—by
communicating one-to-one with Web site visitors. The category-defining ActiveCampus™ software brings a myriad of critical web services to college and university external
Web sites while integrating with campus administrative systems. Personalized communications and complete content management make ActiveCampus™ the only total
solution powering the most effective and award-winning Web sites in higher education. For more information about LiquidMatrix Corporation and the ActiveCampus™ product
suite, call 716-847-8800 or e-mail sales@liquidmatrix.com.
About RightNow Technologies
RightNow Technologies is the leading on-demand CRM company focused on customer service that improves the effectiveness of service and support operations with easy-
to-implement technology, replicable best practices drawn from the industry’s broadest base of successful implementations and engagement terms that create accountability
for delivering quantifiable results.
RightNow has delivered these benefits to more than 1,000 customers worldwide such as: Air New Zealand, Ben & Jerry’s, Briggs and Stratton, British Airways, Cisco,
Dolby Laboratories, Inc., Electronic Arts, Pioneer, Raymarine, Remington, Sanyo, Specialized Bicycles and more than 150 public sector clients including the Social
Security Administration and the State of Florida.
Founded in 1997, RightNow has offices in Bozeman, Dallas, San Mateo, New Jersey, London and Sydney, with an associated office in Tokyo. RightNow’s products
are available in 17 languages worldwide. For further information visit http://www.rightnow.com/.
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