Intelsat Replaces Siebel SA Enterprise With RightNow CRM (email this article)

BOZEMAN, Mont., Nov. 16 /PRNewswire-FirstCall/ -- RightNow® Technologies (Company Profile, Past Stories, Case Studies) (Nasdaq: RNOW - News) today announced communications operator Intelsat has decided to replace Siebel SA Enterprise with RightNow CRM(TM). The decision was driven by Intelsat's desire to enhance its real-time visibility into its sales pipeline.

In addition to addressing Intelsat's sales management requirements, RightNow is providing the company with automated marketing functionality. RightNow Marketing(TM) simplifies and automates the execution and management of opt-in email campaigns. It empowers marketing organizations to create and test trial messages; closely track delivery, open and response rates; and engage respondents in multi-stage online interactions. It also allows leads to be automatically and seamlessly passed along to the sales organization -- based on customized workflow rules -- to ensure they are converted into active sales opportunities.

Intelsat selected RightNow after an extensive evaluation of offerings from several vendors. Key factors in Intelsat's decision included RightNow's integrated sales and marketing functionality, the ease of implementation and cost-efficiency of RightNow's on demand model and RightNow's proven track record of customer success.

"RightNow's native functionality is a much closer fit than other proposed solutions and won't require extensive, slow and costly software deployment cycles as we respond to our rapidly changing markets," Paul Haines, Intelsat's information architect, said.

RightNow's intuitive design, customizable workflow and built-in reporting intelligence enable its customers to quickly achieve their sales management goals, which typically include improved pipeline visibility and more predictable performance. By offering marketing and customer service functionality that fully complements its sales management capabilities, RightNow also provides a more complete and effective total CRM solution than any other vendor.

"If technology is too difficult or expensive for an organization to adopt, its business value is vastly diminished," Peter Dunning, RightNow's president of field operations, said. "Companies like Intelsat are embracing RightNow as their CRM partner because, in addition to delivering extremely powerful CRM technology, we make it easy to apply that technology to your company's specific business objectives."

About Intelsat
Intelsat is a global communications provider offering flexible and secure services to customers in over 200 countries and territories. Intelsat has maintained a leadership position for over 40 years by distributing video, voice, and data for television and content providers, government and military entities, major corporations, telecommunications carriers, and Internet service providers. Intelsat's reach, power and expanding solutions portfolio deliver information reliably and quickly to every corner of the globe. More information about Intelsat is available at www.intelsat.com.

About RightNow Technologies
RightNow (Nasdaq: RNOW - News) provides organizations with industry-leading on demand CRM solutions to build customer-focused businesses. RightNow's acclaimed technology, comprehensive services and commitment to customer success deliver high returns on investment for its customers. More than 1,400 organizations worldwide use RightNow solutions including British Airways, British Telecom, Cisco Systems, Continental Tire North America, John Deere, Nikon and the Social Security Administration. Founded in 1997, RightNow is headquartered in Bozeman, Montana, with additional offices in North America, Europe and Asia. For further information, please visit http://www.rightnow.com/.

RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of the NASDAQ Stock Market.