BOZEMAN, MONT. (November 8, 2004)—RightNow® Technologies (Company
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Studies) (NASDAQ: RNOW), a leading provider of on demand CRM software solutions, today announced a partnership with Quris to deliver high impact email marketing programs. The joint offering combines RightNow Marketing™ technology platform with comprehensive campaign management strategy and services from Quris to optimize the email channel to increase customer loyalty, drive revenue and implement proactive customer service.
RightNow Marketing enables marketers to easily create and execute multi-channel, multi-stage campaigns, target customers with the most relevant offers, and evaluate the effectiveness and financial impact of marketing programs. Adding to this core technology, Quris will provide strategic email marketing services including email strategy consulting, creative services, campaign management and execution, and analytic and research services. The joint customers will benefit from the combined marketing expertise and research and operational resources from both RightNow and Quris.
“Sending email isn’t easy, but companies that offer services in the form creating, sending and measuring proactive communication, have better odds to win in the marketplace,” Scott Heimbrodt, CEO of Quris, said. “Leveraging our extensive experience of managing email marketing programs for Fortune 1,000 brands, we look forward to working with the RightNow team to develop email marketing programs that best meet each customer’s corporate objectives.”
Since 1999, Quris has helped Fortune 1000 leading brands solve complex email needs by providing client focus and best-of-breed customer-centric email solutions. Quris’s View from the Inbox™, its third annual survey of consumer behavior and attitudes toward email, has helped brand Quris as an email company that increasingly personalizes email as a one-to-one conversational medium for clients and their customers. Together, the experienced Strategic Consulting, Technology, Platform and Analytics and Research teams at Quris are able to translate knowledge of consumer email behavior into client recommendations that dramatically increase ongoing customer engagement and profitable results.
“To optimize email as a marketing channel on a large scale, enterprise-level businesses require technology as well as email expertise that they often don’t possess or lack the resources to develop internally,” Sean Forbes, vice president of marketing and business development at RightNow, said. “This partnership with Quris allows us to provide outsourced email marketing programs to our enterprise clients who are looking for a true marketing partner to address their complex customer communication needs and meet their overall marketing objectives.”
About Quris, Inc.
Quris (pronounced CURE-iss) is the leading provider of customer-centric email solutions for Fortune 1000 leading brands looking to create ongoing personal, and more profitable, engagements with their customers. With offices in Denver, San Francisco and Dallas, Quris has an award-winning team of strategy, analytics, creative, and technology experts. For more information on how Quris can help you deliver exceptional marketing results with email, visit www.quris.com.
About RightNow Technologies, Inc.
RightNow (NASDAQ: RNOW) provides organizations with industry-leading on demand CRM solutions to build customer-focused businesses. RightNow’s acclaimed technology, comprehensive services and commitment to customer success deliver high returns on investment for its customers. More than 1,100 organizations worldwide use RightNow solutions including British Airways, British Telecom, Cisco Systems, Continental Tire North America, The Dow Chemical Company, John Deere, Nikon and the Social Security Administration. Founded in 1997, RightNow is headquartered in Bozeman, Montana, with additional offices in North America, Europe and Asia. For further information, please visit www.rightnow.com.
RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of the NASDAQ Stock Market.
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