Beachbody Boosts Sales, Marketing and Customer Service With RightNow's on Demand CRM Solutions (email this article)

BOZEMAN, Mont., Nov. 2 /PRNewswire/ -- RightNow® Technologies (Company Profile, Past Stories, Case Studies), the leading on demand CRM company focused on customer service, today announced leading infomercial Beachbody has enhanced its contact center productivity, streamlined list management and boosted online conversion rates as a result of deploying RightNow Service(TM). Plus, because of RightNow's on demand delivery model, Beachbody has been able to gain these high-value CRM benefits without incurring the lifecycle costs or aggravation associated with conventional enterprise software implementations.

Beachbody, a brand of Product Partners LLC, markets nutrition and weight management supplements via television infomercials. Because this business is seasonal, the company experiences large spikes in customer activity. The company also does a significant percentage of its business online-making site conversion rates critical.

By enabling Beachbody to deliver exceptional customer service via its web channel, RightNow enables the company to eliminate many of the common obstacles that would otherwise prevent customers from immediately placing order. RightNow has also empowered Beachbody to better leverage email as a marketing channel by streamlining list management and opt-out processes for 250,000 subscribers. In addition, RightNow has significantly improved the efficiency of Beachbody's customer service operations across all communication channels-allowing the company to respond more rapidly and consistently to customer inquiries without increasing staff.

RightNow's comprehensive customer data management has delivered further business value by enabling contact center staff to handle even the most complex accounts with ease, while its reporting capabilities allow Beachbody managers to track both team and individual performance.

"RightNow has been an exemplary technology partner as Beachbody has worked to optimize the quality of both the pre-sales service we provide to our prospects and the post-sales service we offer our existing customers," Amber Otto, Beachbody's director of CRM, said. "They've consistently taken the time and effort to understand our specific business objectives, and proposed solutions that have been both effective and practical to implement."

Beachbody originally chose RightNow as its CRM platform after it evaluated applications from other vendors, including Onyx. RightNow was selected based on the superiority of its advanced technology, the compelling economics of its on demand delivery model and its proven commitment to customer satisfaction.

"Customers have consistently found RightNow to be uniquely adaptable to their individual CRM challenges and requirements," Sean Forbes, vice president of marketing and business development at RightNow, said. "Beachbody's success is indicative of how our on demand technology can significantly improve performance across all phases of the customer lifecycle by automating critical customer-facing processes, effectively managing CRM data, and delivering the insights managers need to make more intelligent operational decisions."

About Beachbody
Beachbody is the brand name for Product Partners LLC, which markets in-home fitness, nutrition and weight management products via television infomercials. In addition to providing quality products at reasonable prices, the company is committed to motivating people to stay in shape and building a community of interest around maintaining a healthy body.

RightNow Technologies, Inc.
RightNow (Nasdaq: RNOW - News) provides organizations with industry-leading on demand CRM solutions to build customer-focused businesses. RightNow's acclaimed technology, comprehensive services and commitment to customer success deliver high returns on investment for its customers. More than 1,100 organizations worldwide use RightNow solutions including British Airways, British Telecom, Cisco Systems, Continental Tire North America, The Dow Chemical Company, John Deere, Nikon and the Social Security Administration. Founded in 1997, RightNow is headquartered in Bozeman, Montana, with additional offices in North America, Europe and Asia. For further information, please visit www.rightnow.com.

RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of the NASDAQ Stock Market.

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