BOZEMAN, Mont., Oct. 19 /PRNewswire-FirstCall/ -- RightNow® Technologies (Company
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Under the SaaS delivery model, software vendors host and manage all the infrastructure required to support their solutions -- enabling customers to access those solutions from their desktops via the Web. This allows customers to reap the benefits of the vendor's solution without the upfront capital costs and ongoing IT expenses associated with deploying and integrating software on internal server infrastructure. Vendors using the SaaS model can also provision greater scalability and infrastructure redundancy than software customers can typically provision for themselves.
The SaaS model can also make vendors more accountable for the success of their customers, since it keeps them closely engaged and -- in the case of renewable licensing agreements -- makes their revenue dependent on customer satisfaction.
Gianforte pioneered SaaS starting in 1997, when he founded RightNow and introduced its first on demand customer service solution. RightNow has continuously expanded its product line since then, and now offers the industry's most complete on demand CRM suite.
"Corporate customers are avidly embracing the SaaS model, because they've had it with the take-the-money-and-run approach of the industry's Old Guard," Gianforte said. "The challenge now is to understand how to keep evolving and optimizing SaaS, so that both customers and vendors can benefit from its full business potential."
About SIIA
The Software & Information Industry Association is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age.
About RightNow Technologies, Inc.
RightNow (Nasdaq: RNOW - News) provides organizations with industry-leading on demand CRM solutions to build customer-focused businesses. RightNow's acclaimed technology, comprehensive services and commitment to customer success deliver high returns on investment for its customers. More than 1,300 organizations worldwide use RightNow solutions including British Airways, British Telecom, Cisco Systems, Continental Tire North America, John Deere, Nikon and the Social Security Administration. Founded in 1997, RightNow is headquartered in Bozeman, Montana, with additional offices in North America, Europe and Asia. For further information, please visit www.rightnow.com.
RightNow is a registered trademark of RightNow Technologies, Inc. Nasdaq is a registered trademark of the Nasdaq Stock Market.
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