Authentium Chooses RightNow CRM 7.0 for Service, Sales and Marketing (email this article)

RightNow® Technologies (Company Profile, Past Stories, Case Studies) (NASDAQ: RNOW), a leading provider of on demand CRM software solutions, today announced that Authentium has selected RightNow CRM™ 7.0 to standardize its customer service, sales and marketing applications. Authentium is a fast growing company that provides a wide range of security software solutions. Authentium is using RightNow CRM to leverage common customer data across the organization to enhance service levels, staff productivity and customer loyalty.

RightNow CRM is comprised of three applications built on a common base: RightNow Service™, an award-winning multi-channel customer service and support application; RightNow Sales™, a powerful sales force automation application; and RightNow Marketing™, a multi-channel marketing automation application. By delivering real-time, actionable customer insight across departments, RightNow CRM empowers mid-sized and Global 2000 organizations to grow revenue, strengthen customer loyalty and increase operational efficiency at every customer interaction.

“RightNow CRM provides Authentium Customer Service with robust functionality across our customer service and sales and marketing departments. We found that we were able to deploy RightNow CRM within a couple of weeks with virtually no need for assistance from our IT staff,” Pete Nielsen, COO of Authentium said. “And recently, when we were hit with Hurricane Ivan and Jeanne, relocated staff members were able to service our customers without a hitch, based on RightNow’s ability to let us access the system from anywhere.”

Authentium was able to easily customize RightNow CRM to meet its unique business needs. In a matter of days, the company customized the “look-and-feel” of multiple customer support sites that are uniquely designed for each of Authentium’s network operator partners. On the agent-facing side, Authentium added customized fields and workflow rules for software bug tracking so that the system automatically routes appropriate incidents to the product development staff.

“As a rapidly growing company, Authentium needs a rock solid CRM partner. We need technologies that can scale with our increasing customer service, sales and marketing needs, and allow us to quickly customize our offerings and reduce time to market for our customers. RightNow’s technology, competitive pricing and proven track record of customer success gave us the confidence to invest in this CRM partnership,” Nielson added.

“We are excited to be a strategic business partner to Authentium to help them achieve a 360-degree view of the customer and better serve the needs of their growing customer base,” Sean Forbes, vice president of marketing and business development at RightNow, said. “By ensuring service, sales and marketing teams leverage the same customer data, RightNow CRM 7.0 allows organizations to drive more effective customer communications.”

About Authentium
The Authentium modular ESP (Enhanced Security Platform) architecture enables network operators to deploy integrated suites of multi-vendor, “best of breed” security modules and value-added services across large networks. Authentium’s customers include the top three US cable companies, leading education institutions and government agencies, and Fortune 500 companies.

About RightNow Technologies, Inc.
RightNow (NASDAQ: RNOW) provides organizations with industry-leading on demand CRM solutions to build customer-focused businesses. RightNow’s acclaimed technology, comprehensive services and commitment to customer success deliver high returns on investment for its customers. More than 1,100 organizations worldwide use RightNow solutions including British Airways, British Telecom, Cisco Systems, Continental Tire North America, The Dow Chemical Company, John Deere, Nikon and the Social Security Administration. Founded in 1997, RightNow is headquartered in Bozeman, Montana, with additional offices in North America, Europe and Asia. For further information, please visit www.rightnow.com.

RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of the NASDAQ Stock Market.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 All statements included in this press release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement.

The risks and uncertainties referred to above include, but are not limited to, risks associated with our business model, our past operating losses, possible fluctuations in our operating results and our rate of growth, interruptions or delays in our hosting operations, breaches of our security measures, our ability to expand, retain and motivate our employees and manage our growth, and our plans for new product releases. Further information on potential factors that could affect our financial results is included in our registration statement on Form S-1 and in other filings with the Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. -30-