CopperCom Deploys RightNow CRM to Support Exponential Business Growth (email this article)

BOZEMAN, Mont., Sept. 26 /PRNewswire-FirstCall/ -- RightNow® Technologies (Company Profile, Past Stories, Case Studies) (Nasdaq: RNOW - News) today announced that telecom softswitch leader CopperCom is deploying RightNow CRM(TM) as its strategic platform for marketing, sales and service. By implementing RightNow CRM, CopperCom will be able to optimize the quality and efficiency of its customer-facing business processes as the company continues to grow exponentially.

CopperCom, which provides innovative, next-generation switching solutions for communications carriers, selected RightNow because of both its superior functionality and the strength of its partnership-based customer engagement model, which CopperCom determined was very appropriate for its long-term business objectives.

"CopperCom is committed to its customers, first and foremost. We believe that quality service and customer care are important competitive differentiators, especially as the company continues to grow and expand into new markets," Tim Colby, CopperCom's senior vice president of sales and marketing, said. "It is evident from our own assessment and that of leading independent research firms that no CRM vendor has a better combination of technology, services, and strategy for helping us fulfill this goal than RightNow."

CopperCom provides complex technical solutions to carrier customers. This makes it critical for CopperCom to provide highly responsive and personalized care throughout the customer lifecycle. By utilizing a common CRM database, a shared knowledge base, and a seamless workflow engine across marketing, sales, and service, RightNow CRM is uniquely able to support this optimized 360-degree customer care environment.

RightNow's on demand delivery model will enable CopperCom to achieve CRM excellence without the capital costs and technology ownership burdens associated with internal enterprise software deployments. RightNow's hosting architecture allows customers to control when and how they perform their upgrades. This is particularly important for enterprise customers like CopperCom that implement critical integrations between their CRM systems and other core applications.

"As the enterprise market continues to embrace on demand CRM, corporate decision-makers are discovering important differentiators between available on demand CRM solutions," Peter Dunning, president of field operations at RightNow, said. "CopperCom's selection of RightNow as its strategic CRM platform once again demonstrates that the functionality of our software, the architecture of our hosting environment, and our approach to CRM partnership make us the leader of the on demand CRM market."

About CopperCom
CopperCom, Inc. provides innovative, next-generation switching solutions for communications carriers. The company develops and delivers comprehensive solutions for carriers making the challenging transition to next-generation services or deploying leading-edge VoIP networks, from the ground up. The combination of CopperCom's technology and experienced team make it the ideal partner for service providers seeking to flourish and expand in a competitive environment. Headquartered in Boca Raton, Fla., CopperCom has been in the communications business for more than two decades. It is a subsidiary of The Heico Companies, a multi-billion dollar diversified organization specializing in the management of sector-leading companies. Heico offers the corporate strength, resources and leadership necessary to support CopperCom customers in their move to next-generation services. Additional information can be found at www.coppercom.com.

About RightNow Technologies, Inc.
RightNow (Nasdaq: RNOW - News) provides organizations with industry-leading on demand CRM solutions to build customer-focused businesses. RightNow's acclaimed technology, comprehensive services and commitment to customer success deliver high returns on investment for its customers. More than 1,300 organizations worldwide use RightNow solutions including British Airways, British Telecom, Cisco Systems, Continental Tire North America, John Deere, Nikon and the Social Security Administration. Founded in 1997, RightNow is headquartered in Bozeman, Montana, with additional offices in North America, Europe and Asia. For further information, please visit www.rightnow.com.

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