BOZEMAN, MONT. (September 6, 2005)—RightNow (Company
Profile, Past
Stories, Case
Studies) Technologies (NASDAQ: RNOW) today announced the University of West Florida (UWF) has selected RightNow CRM™ to support the expansion of its new online campus. By implementing RightNow CRM, UWF will be able to more effectively market its distance learning services and better serve the needs of active students across the country.
The university is planning to implement RightNow’s complete on demand CRM suite, which is comprised of RightNow Marketing™, RightNow Sales™ and RightNow Service™. RightNow’s marketing functionality is particularly important to the university’s online campus, because relationships with prospective students must often be maintained for as many as two years, while they complete prerequisite courses at community colleges. UWF also hopes to significantly increase the sophistication with which it targets marketing campaigns for its various online offerings.
Key reasons for the university’s selection of RightNow as the strategic CRM platform for its online campus include RightNow’s leadership in the higher education market, its robust collaboration tools and the compelling value offered by RightNow’s on demand delivery model.
“RightNow’s long list of satisfied customers among public and private universities gave us a clear sense that they understand the particular business challenges and competitive pressures we face,” Karen Barth, coordinator of the UWF Online Campus, said. “Their on demand model was also highly appealing to us, since we cannot divert capital or human resources to IT infrastructure when it is so needed elsewhere in our organization.”
“Universities find themselves having to compete more intensely for new students and having to work harder to retain their existing ones,” Peter Dunning, president of field operations at RightNow, said. “RightNow CRM’s comprehensive web-based sales, marketing and service functionality is perfectly suited to meet these challenges—and has delivered significant results for both the online and bricks-and-mortar sides of our university customers.”
About RightNow Technologies, Inc.
RightNow (NASDAQ: RNOW) provides organizations with industry-leading on demand CRM solutions to build customer-focused businesses. RightNow’s acclaimed technology, comprehensive services and commitment to customer success deliver high returns on investment for its customers. More than 1,300 organizations worldwide use RightNow solutions including British Airways, British Telecom, Cisco Systems, Continental Tire North America, John Deere, Nikon and the Social Security Administration. Founded in 1997, RightNow is headquartered in Bozeman, Montana, with additional offices in North America, Europe and Asia. For further information, please visit www.rightnow.com.
RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of the NASDAQ Stock Market.
email this article