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CRMGuru and RightNow Partner to Provide World's Leading CRM Knowledge BaseCRMGuru.com Grows to More Than 175,000 Members, Delivering Greater Value with the Help of RightNow’s Industry-Leading eService SolutionBozeman, MT (August 19, 2002) – RightNow Technologies, a leading global provider of eService solutions expertise, today announced that CRMGuru.com has successfully implemented its award-winning knowledge base automation technology to provide its 175,000-plus members with fast, intuitive access to hundreds of high-value CRM-related documents.By taking advantage of RightNow’s advanced searching and indexing features, CRMGuru.com makes it easy for members to pinpoint the specific content they need. At the same time, the RightNow system significantly simplifies the creation and posting of content. This combination of streamlined content authoring and simplified content navigation has enabled CRMGuru.com to effectively differentiate itself from competing sites and achieve its industry-leading growth. “RightNow’s remarkable knowledge management solution has been instrumental in the meteoric growth that CRMGuru.com has been able to achieve this year,” says CRMGuru.com founder Bob Thompson. “Our subscribers have been universally enthusiastic about the ease with which they are now able to search our content, and they are equally impressed with the richness and currency of content that we are able to deliver thanks to RightNow’s publishing tools.” CRMGuru.com deployed its RightNow system in March 2002 to launch the CRM "GuruBase," which supports 125,000 members worldwide. Within six months, the GuruBase was receiving 30,000 hits a month and servicing CRMGuru's growth to more than 175,000 members. Primarily designed to help companies provide their customers with highly effective online support, RightNow eService Center is readily adaptable to a variety of knowledge management challenges. In the case of CRMGuru.com, placing a broad range of articles, white papers, Q&A’s, and other documents in the RightNow knowledge base has made it extremely easy for members to pinpoint the specific information they’re looking for amidst hundreds of online files. Members can search by keywords or enter free-form natural language content queries. “RightNow is far better at giving members relevant answers than conventional search engines,” says Thompson. “That’s a key value-add for our site.” RightNow also makes it much easier for Thompson and his team to quickly post new content. Instead of having to go through the whole process of HTML formatting, indexing, and uploading, new content can simply be cut-and-pasted into RightNow. “You just hit the ‘submit’ button and RightNow does everything for you,” he says. “So we can keep our site full of fresh content with minimal effort and cost.” RightNow has several patents pending for its unique knowledge base technology, and has been widely recognized for its innovative use of advanced content ranking and retrieval techniques. “CRMGuru.com’s use of RightNow is indicative of how adaptable our technology is to the real-world challenges of today’s knowledge-based businesses,” said Sean Forbes, vice president of marketing and business development for RightNow. “It’s very rewarding to see our software applied once again to successfully support such rapid business growth.” CRMGuru.com’s implementation of RightNow can be viewed in action by visiting www.CRMGuru.com/gurubase. About CRMGuru.com CRMGuru.com was founded in 2000 by consulting and research firm Front Line Solutions. It is the world's largest CRM community with more than 175,000 members. The site is noted for providing thought leadership into the art and science of Customer Relationship Management via email newsletters, discussions, webcasts, and the CRM GuruBase. For more information visit www.CRMGuru.com. About RightNow Technologies RightNow Technologies, a recipient of UPSIDE Magazine’s 2002 Hot 100 Private Companies Award, is the leading eService solutions expert, engineering business solutions that deliver rapid time-to-benefit and quick return on investment. RightNow delivers these benefits to such customers as: Air New Zealand, Ben & Jerry's, British Airways, Cisco, Fujitsu, Maxtor, Orbitz, Ping Golf, Remington, Sanyo, Social Security Administration, Sprint, and more than 1,100 other organizations. RightNow's multi-channel eService suite supports Web-based self-service, email response management, live chat and collaboration, and service analytics. RightNow Locator, which directly links a company’s Web presence with its real-world locations, provides customers the information they need to purchase products or obtain services locally. Founded in 1995, RightNow has offices in Bozeman, Dallas, London, and Sydney, with an associated office in Tokyo. RightNow's products are available in 16 languages worldwide. For further information visit http://www.rightnow.com/ Editorial Contact: Monica L. Remely RightNow Technologies 406/522-4264 mremely@rightnow.com Bob Thompson CRMGuru.com 650.343.8529 bob@crmguru.com top of page |
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