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RIGHTNOW TECHNOLOGIES AND MARKETFIRST PARTNERSHIP DELIVERS COMPLETE E-MARKETING SOLUTIONCombined eService and eMarketing Capabilities Streamline Marketing Campaign Processes Resulting in Higher RevenuesBOZEMAN, MT. and MOUNTAIN VIEW, CA (August 14, 2001) – RightNow® Technologies, a leading provider of Internet customer service solutions, today announced a partnership with MarketFirst, the leader in enterprise marketing automation. Together, the companies offer an industry-leading solution for streamlining lead generation, qualification, and distribution processes -- delivering relevant information about qualified prospects to the appropriate sales channel.The partners’ complementary eservice software and marketing automation platform use customer service data collected by RightNow Web™ eService Center to help target MarketFirst emarketing campaigns, turning customer service information into revenue. RightNow Web eService Center routes Web visitors through opportunities for self-help, automatic email query/response, and live-chat support, capturing information such as: most critical customer issues, customer service usage statistics, and customer satisfaction rankings. MarketFirst then uses the captured information to launch customized interactive campaigns, targeting customers with relevant information. Successful marketing campaigns result in a sudden spike in the number of product and campaign questions. With RightNow’s eservice capability, questions can be answered immediately online or via email. This results in more effective communication with customers, and a manageable workload for the customer service staff. The integrated systems produce more successful marketing campaigns, reduced support costs, and lead to increased customer satisfaction and loyalty. Both companies offer Web-hosted options that easily integrate into their customers’ existing infrastructure. “Now our joint clients can use customer service information to increase revenue by launching products and promotions to the most qualified and interested audience,” said Peter Tierney, president and CEO of MarketFirst. “By integrating RightNow’s technology into our enterprise marketing software, we dramatically increase our ability to provide clients with responsive, high-quality customer care.” “Our partnership with MarketFirst signals a significant new dimension in the enterprise marketing industry,” said Greg Gianforte, founder and CEO of RightNow Technologies. “RightNow and MarketFirst are developing standards that will dramatically enhance online marketing efforts with higher revenue results.” About RightNow Technologies RightNow Technologies is a leading global provider of field-proven Internet customer service solutions that deliver rapid return-on-investment. RightNow Technologies has been named the second fastest-growing software company in 2000 by Softletter, an industry newsletter that publishes an annual ranking of the top 100 independent PC software companies in the U.S. RightNow's comprehensive solution includes Web-based self-service, chat, email management, and customer metrics. This solution features integrated product architecture, highly intuitive user interfaces, and centralized workflow management – all based on a proprietary customer-driven, self-learning knowledge base. RightNow customers include Air Canada, Ben & Jerry’s, Black & Decker, Motorola, Nike, Nortel, Pitney Bowes, Sanyo, Social Security Administration, Sprint, and more than 1,100 other organizations in a wide range of vertical markets. Founded in 1995, RightNow has offices in Bozeman, Dallas, London, Munich, and Sydney, and representation in Tokyo via Mitsui. The company’s products are available in 15 languages through worldwide distribution channels. RightNow can be reached at 877-363-5678 or www.rightnow.com. About MarketFirst MarketFirst is the leading provider of marketing automation solutions that enable the creation and seamless integration of interactive marketing campaigns with traditional offline marketing channels. Marketing professionals can now design, create, text and execute measurable automated marketing programs and processes, which can also leverage their overall marketing investment. MarketFirst Software is available as an enterprise software license or a complete web-hosted service and can be easily integrated into the corporate information infrastructure. MarketFirst’s bi-monthly eMarketing Zone newsletter is available through myMarketFirst.com, the industry’s first eMarketing destination site. Companies such as ARTISTdirect, AutoDesk, Documentum, GE Plastics, Lucent, Micron, Pharmacia Upjohn and SAP AG are achieving marketing velocity by using MarketFirst. MarketFirst is a privately held company with headquarters in Mountain View, California. More information is available at 1-888-658-3477 or www.marketfirst.com. Editorial Contact: Monica L. Remely RightNow Technologies 406/522-4264 mremely@rightnow.com top of page |
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