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Multiple Awards Validate Technical Superiority, Market Success of RightNow Technologies’ Industry-Leading eService Solutions

Corporate Customers and Trade Press Alike Cite Quantifiable Business Value, Ease of Implementation, and Continued Sales Growth

BOZEMAN, MT  (August 12, 2002) – RightNow Technologies, a leading global provider of eService solutions expertise, today announced it has again been recognized for its market leadership and technical achievement with industry awards.  These latest awards include Customer Inter@ction Solutions Magazine’s CRM Excellence award, RealMarket’s Best-in-Class Users Choice award, and a Frost & Sullivan Market Engineering Award for Product Line Strategy.  RightNow was also notified it has been named to Software Magazine’s 2002 “Software 500” List, and made a strong showing in InfoWorld’s annual Readers’ Choice Award polling.

Customer Inter@ction Solutions Magazine’s CRM Excellence award cited the quantifiable results that confirmed the tremendous business value that RightNow solutions deliver, including a typical installation where – thanks to RightNow’s powerful self-service functionality – help desk staff only has to work with about four percent of the company’s entire user population.  This is the third consecutive year that RightNow has received this award.

RealMarket’s Best-in-Class Users Choice awards are also focused on CRM solutions and are judged entirely by end-users.  “RealMarket Users Choice is becoming a standard in the industry for recognizing CRM solutions that truly deliver ROI from the point of view of the users.” said Gary Lemke, President of RealMarket.  “RightNow’s selection as a winner in 2002 is indicative of a strong focus on the real-world needs of organizations seeking to optimize both customer satisfaction and the resource-efficiency of customer service operations.”  RightNow won this same award in 2001.

The Frost & Sullivan Market Engineering Award for Product Line Strategy is presented each year to “the company that has demonstrated the most insight into customer needs and product demands. The recipient company has optimized its product line by leveraging products with the various price, performance, and feature points required by the market.”  The award cited RightNow’s record growth at a time, when many eService and contact center companies struggle financially.

“Blending an easily deployable knowledgebase in conjunction with e-mail and chat provides a compelling ROI through the ability to reduce headcount and service costs,” wrote Frost & Sullivan, which also cited RightNow’s comprehensive service analytics, business rules engine, and RightNow Locator solutions.

These most recent awards follow closely on the heels of other independent validations of remarkable success at meeting the needs of customer-focused organizations with innovative, practical technology – including the Upside Hot 100 and eWeek’s eXcellence award.

“Customers, editors, and industry analysts all agree that RightNow’s market insights and technical innovation significantly differentiate us from the eService pack,” said Sean Forbes, vice president of marketing and business development.  “We appreciate their thoughtful assessment of today’s value-conscious marketplace and will continue to do what it takes to maintain our acknowledged leadership position.”

About RightNow Technologies
RightNow Technologies, a recipient of UPSIDE Magazine’s 2002 Hot 100 Private Companies Award, is the leading eService solutions expert, engineering business solutions that deliver rapid time-to-benefit and quick return on investment.  RightNow delivers these benefits to such customers as: Air New Zealand, Ben & Jerry's, British Airways, Cisco, Fujitsu, Maxtor, Orbitz, Ping Golf, Remington, Sanyo, Social Security Administration, Sprint, and more than 1,100 other organizations.

RightNow's multi-channel eService suite supports Web-based self-service, email response management, live chat and collaboration, and service analytics. RightNow Locator, which directly links a company’s Web presence with its real-world locations, provides customers the information they need to purchase products or obtain services locally.

Founded in 1995, RightNow has offices in Bozeman, Dallas, London, and Sydney, with an associated office in Tokyo. RightNow's products are available in 16 languages worldwide. For further information visit http://www.rightnow.com/.

 
Editorial Contact:
Monica L. Remely
RightNow Technologies
406/522-4264
mremely@rightnow.com
 
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