|
Press Release |
|||
|
Respond Names US President for Strategic Growth, Market Penetration and VP of Product Management to Lead New Product Suite LaunchWILTON, Conn. (Aug. 20, 2001) - Respond Inc., provider of software and services that help companies build better business through customer feedback, announced today the appointment of two new executives to lead worldwide and local company growth and establish a dominant market share through the release of its new suite of customer retention and loyalty products and services. Respond named Richard Morrison President of Respond's US operations, leading local strategic and tactical direction to drive the company's vision in the US marketplace. Ken Buda has been named vice president of product management to lead development, rollout and execution of the company's customer retention and loyalty suite, scheduled for release Q4 2001. "Rich has a proven record of success delivering substantial operational and bottom line growth for start-up and long-standing companies in solution and service intensive environments," said Respond chief executive officer Jim Anderson. "He is a smart, energetic leader who will impassion the people around him to deliver the Respond vision. That is why I know we will have tremendous success under his reign." Morrison enters the presidency with more than 18 years of corporate software experience at the CEO and vice-president levels in international operations, sales, service, support and marketing for multi-million dollar technology companies including Velociter Technologies, HomePortfolio.com and Information Management Associates. "My goal is to make Respond the dominant player in the customer retention and loyalty marketplace, executing aggressive sales and marketing around our robust product suite, " said Morrison. "I want Respond and customer loyalty to be synonymous within the high-technology industry." Morrison has extensive expertise in CRM, ERP and mobile wireless technology industries with a repeat record of growing new business 300 percent per year at multiple corporations. He also has six years of international business experience, including living in Europe for three years where he established his company as Europe's number one CRM vendor. "With Respond's continuing international expansion, it is paramount to have a dynamic leader in the United States to represent our corporate image. Rich's understanding of global cultures will allow him to quickly assimilate Respond's worldwide product strategies and deploy effective programs and initiatives for rapid market penetration in the US," said Anderson. In conjunction with US market penetration, Buda will define Respond's worldwide product management process leveraging his more than 15 years' expertise in marketing, product management and product development of software and telecommunications products for the world's top corporations, which include RetailDNA, IMA and EIS International. "Ken's diverse background in the customer retention and loyalty and CRM markets coupled with his top-notch leadership and discipline in product management makes him a key asset in the formulation and successful delivery of Respond's technology suite," said Anderson. "His tireless preparation and exceptional ability to synchronize product offerings with companies' business needs will enable Respond to establish a long-term leadership position in the customer retention and loyalty space." Key among Buda's responsibilities is leading Respond's product management team in the creation and delivery of products that specifically meet the current and future needs of its customers. Using his highly refined methodology, Buda will identify customer requirements and deliver a technology suite that offers the highest quality products to market in the shortest possible time, Anderson said. "One of the major shortcoming affecting customer loyalty is the inability of companies' product management teams to effectively translate customer needs into improved products and services," Buda said. "Using Respond's customer retention and loyalty software, organizations can address these shortcomings to deliver a great total customer experience." Read more about Richard Morrison http://www.respond-inc.com/about/team.jsp and Ken Buda http://www.respond-inc.com/about/team.jsp online at www.respond-inc.com. About Respond Respond software and services help companies build better business through customer feedback. Dedicated to the proposition that true loyalty is achieved only when customers are totally satisfied, when companies consistently meet their needs, Respond solutions help companies capture, analyze and apply customer feedback to create, improve and provide products and services that customers value. Headquartered in Kettering, England, Respond's U.S. office is located in Wilton, Conn. More information on Respond can be found at www.respond-inc.com. Editorial Contact: Wilson Camelo Mason & Madison Public Relations 203.393.1101 wcamelo@masonmadison.com top of page |
|||