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DCI'S CRM CONFERENCE & EXPOSITION TO SHED LIGHT ON 2002 CRM TRENDS AND EXPECTATIONSKeynote by Noted Author Don Tapscott, Case Study From Seattle Mariners, 70 Exhibitors And Educational Sessions Will Help Attendees Devise Own CRM StrategyANDOVER, Mass., Nov. 26, 2001 - The opportunity to hear about the newest trends in Customer Relationship Management (CRM) for 2002 is just one of the compelling reasons to attend DCI's CRM Conference & Exposition, to be held Dec. 12-14, 2001, at the Los Angeles Convention Center. The show - considered the number one CRM event in the world - will offer a sneak preview of CRM's future direction via presentations from featured speakers Pete Solvik, CIO of Cisco Systems, and Don Tapscott, author of The Digital Economy and Growing Up Digital. In addition, chair addresses from Barton Goldenberg, president of ISM, Inc, Patrick Bultema, president of The Bultema Company, and Tim Bajarin, president of Creative Strategies, Inc., will help attendees gain a better grasp of where various facets of the CRM industry are heading. Keynotes from Dr. Jon Anton, director of research for the Center for Customer-Driven Quality at Purdue University, and Warren Wilson, practice director of Summit Strategies, Inc., will also be presented. Plus, case studies from Larry Witherspoon, vice president technology services for the Seattle Mariners baseball team; Blake Wolff, CEO of Telvista; and Russell Kerr, president of Kern Direct, will illustrate how some high-profile companies put CRM to work for them in practical situations - and succeeded. Speaking of the practical side, seven separate educational programs- Build & Implement a CRM Masterplan, Sales Force Automation, Technology & Integration, Customer Contact Center, Mobile Business for the Enterprise, Build a Better Data Warehouse, and Business Intelligence & Marketing Information Management - will give attendees the tools to begin designing a CRM implementation that can pay off in a little as six months. The show will also feature a two-day exposition of the latest CRM technology, presented by more than 70 exhibitors. Several new product announcements are also expected. "The importance of understanding - and implementing - CRM solutions has become more critical in these times of economic flux," said Warwick Davies, vice president, DCI's CRM events. "CRM extends the customer life-cycle of your existing client base and provides a foundation on which to develop new business. Simply put, it helps increase revenue while lowering costs." To register for the show, call (978) 470-3870. More information is available at www.CRMevent.com. ABOUT DCI DCI is the largest U.S.-based producer of information technology conferences, trade shows, and expositions, and a leading worldwide provider of high technology education. DCI's Customer Relationship Management Conference and Exposition is the industry's foremost event addressing the technologies and strategies that are shaping the future of business. The company conducts the highest profile technology shows for users and professional developers of information technology. DCI has attracted more than a million IT and business professionals in the last decade. For more information, visit the DCI Web site at www.dci.com or call 978-470-3880. Editorial Contact: Dave Costello IT Media Group dcostello@itmediagroup.com top of page |
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