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RealMarket Research Launches Weekly WebCast Initiative
Dubbed RealMarket Live!, Internet Webcasts to Grow the CRM Market via Education and Research
Indianapolis, IN, October 15, 1999 – RealMarket Research, a market research firm dedicated to helping advance the Customer Relationship Management (CRM) market, today announced that it is launching RealMarket Live!, a new program to help bridge the gap between buyers and sellers of CRM technologies and services. RealMarket Live! is a free educational forum where industry luminaries and experts will participate in Internet webcasts to share their CRM knowledge.The Internet webcasts will be hosted by RealMarket Research and will be produced 48 times per year. Presented in a highly interactive, interview style, each webcast will address a range of topics and issues facing organizations seeking to hone their customer management strategies in service automation, support, sales automation and marketing automation. Special attention will be given to topics related to customer management as it relates to Internet-facing strategies including the evolution from the call center to the contact center, online customer service and e-customer related topics.
"As we have observed the CRM space over the last several years, we have seen the need for more education to help stamp out the confusion that has restricted the overall growth of the market," said Joe Meyer, vice president of RealMarket Research. "We see a classic early stage market that would be much larger--and better--if we could educate and bring mainstream customers into it."
RealMarket Live! will be supported by CRM Advocates, a group of forward-looking organizations that see the value in collaboratively helping to educate the market in an efficient manner. CRM Advocates represent all elements of the CRM technology and service providing community and share a common vision, to help accelerate the maturation of the industry.
"The reality is that educating the CRM industry is too big for any one company," said Joe Meyer. "It will take collaboration among all aspects of the market--vendors, analysts, consultants and publications--to address the educational needs of the buying community. RealMarket Research is establishing the neutral ground where this can occur."
The broadcast calendar for the remainder of 1999 has been established and includes industry analysts from the following organizations:
- Aberdeen Group
- AMR Research
- Forrester Research
- Gartner Group
- Giga Information Group
- International Data Corporation
- Ovum Ltd.
- META Group
- Yankee Group
About RealMarket Research
RealMarket Research is a market research and intelligence firm dedicated to helping advance the Customer Relationship Management market through research and education. The company publishes RealMarket Today!, a daily email that covers news and financial information for the CRM industry and reaches over 30,000 readers daily. RealMarket Research, with Customer Support Management Magazine, is also a co-sponsor of the annual Users' Choice Awards, the only CRM product recognition program based on user analysis. RealMarket Research is headquartered in Indianapolis, Indiana.
For more information, please visit Real Market on the Internet at http://www.realmarket.com or contact RealMarket Research at 317.816.0677.
RealMarket Today! and RealMarket Live! are trademarks of RealMarket Research.
Editorial Contact:
Gary Lemke
RealMarket Research
317.816.0677
glemke@realmarket.com
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© 1999 Real Market Research Corporation. Real Market is a registered trademark.