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Real Market Research Re-Names Daily Email Publication

The Support Report Is Now RealMarket Today!

Indianapolis, IN, August 16, 1999 - Real Market Research, a market research firm dedicated to helping advance the Customer Relationship Management (CRM) market, today announced that The Support Report will be renamed RealMarket Today! The change is being made to better reflect the editorial content of RealMarket Today! as well as the readership interests of its subscribers, which includes service automation, sales automation and marketing automation.

"We are changing the name for one very simple reason: we want to more accurately reflect the breadth of our news coverage and readership interests," said Gary Lemke, founder and President of Real Market Research. "But make no mistake, fundamentally, the report isn't changing. We have covered news about service, sales and marketing for quite some time. It's still the same report on which our readers have come to depend with a new name."

At the same time, the company is enhancing the look and feel of the report. The report has been redesigned for ease of use and for tighter integration with the company's Internet homepage. Now the company's homepage will mirror the daily report in addition to serving as the leading destination on the Internet for CRM information. The homepage currently includes archived news, industry events, a compendium of industry associations and publications, CRM suppliers and product demonstrations, and a career networking center.

RealMarket Today! is a free daily email that reaches over 30,000 readers daily. Interested parties can subscribe at Real Market's web site http://www.realmarket.com.

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About Real Market Research
Real Market Research is a market research and intelligence firm dedicated to helping advance the Customer Relationship Management market through research and education. RealMarket Today! is a daily email that reaches over 30,000 readers daily and includes both summaries of the daily news in the CRM industry and a stock index that tracks the financial performance of the publicly traded companies in that sector. Real Market Research, with Customer Support Management Magazine, is a co-sponsor of the annual Users' Choice Awards, the only CRM product recognition program based on a user analysis. Real Market Research is headquartered in Indianapolis, Indiana. RealMarket Today! is a trademark of Real Market Research. For more information, please visit Real Market on the Internet at http://www.realmarket.com or contact Real Market at 317.816.0677.

Editorial Contact:
Gary Lemke
RealMarket Research
317.816.0677
glemke@realmarket.com

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