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Reservoir Partners Syndicates Content from RealMarket & CRMAdvocatePartnerships Developed to Deepen and Broaden CRM Strategy ServicesCAMBRIDGE, Mass, --July 30, 2002-- Reservoir Partners, a leading Relationship Management Strategy firm, today announced that it has syndicated content from two leading CRM industry portals - RealMarket Research and CRMAdvocate - to provide its clients with up-to-the minute analysis, perspective and real-world CRM success stories."We're thrilled to be working with RealMarket, the "headline news" of CRM, as well as CRMAdvocate," said Chris Selland, Founder and President of Reservoir Partners. "Far too much attention is being paid these days to CRM failure, and not nearly enough to how to succeed. Clearly in these tough economic times, taking care of your customers is more critical than ever, and our goal in partnering with RealMarket and CRMAdvocate is to bolster our ability to show companies how CRM can succeed - and does." Gary Lemke, President of RealMarket, stated "Everyday RealMarket strives to help grow and mature the CRM market through everything we do. This includes an array of publishing, broadcasting, recognition and research programming. Our partnership with Reservoir Partners broadens our distribution and allows us to extend our mission by leveraging our content via Reservoir Partners' customized, individualized Relationship Management strategy offerings." Syndicated content from RealMarket can be located on the News & Events section of the Reservoir Partners website (http://www.reservoirpartners.com/Sectionpage/news_events.htm) and CRMAdvocate success stories can be found as well as searched under the Portfolio (http://www.reservoirpartners.com/Sectionpage/Portfolio.htm) section. This content is available immediately. About Reservoir Partners Founded in October 2001, Reservoir Partners works with established and emerging growth companies to develop and execute high-impact, technology-enabled Relationship Management and Go-To-Market strategies. Based in Cambridge, Massachusetts, Reservoir Partners features a highly experienced team of former chief marketing officers and strategists with deep domain expertise in developing customer-focused business and technology strategies. More information can be found at www.reservoirpartners.com or by e-mailing info@reservoirpartners.com. About RealMarket RealMarket (www.realmarket.com) is a market intelligence firm dedicated to helping advance the Customer Relationship Management market through research and education. The company publishes RealMarket Today!, a daily email that covers news and financial information for the CRM industry and reaches over 30,000 readers daily. Additionally, RealMarket produces RealMarket Live!, a weekly webcast "talkshow" featuring discussions with industry leaders on driving topics in customer management. RealMarket is headquartered in Indianapolis, Indiana. About CRMAdvocate CRMAdvocate (www.crmadvocate.com) is the worldwide source for CRM success where buyers can find hundreds of documented CRM implementations (case studies, success stories and articles) that can be searched and sorted by industry segment, application, solution provider and/or geography. CRMAdvocate is also the "TV Guide" of CRM webcasts with the most complete listing of CRM webcasts. A weekly electronic magazine (CRMAdvocate Weekly) highlights new success stories and case studies as well as upcoming CRM webcasts. All information is available for syndication (free of charge) to other web destinations. CRMAdvocate is supported by more than 30 forward-thinking organizations including leading CRM solution providers, industry analysts, web destinations, associations, publications, event producers and awards programs. CONTACT: RESERVOIR PARTNERS Chris Selland, 617/613-1609 cselland@reservoirpartners.com www.reservoirpartners.com REALMARKET Gary Lemke, 317/816-0677 glemke@realmarket.com www.realmarket.com top of page |
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