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Quaero, LLC to Conduct Second CRM Workshop for The Direct Marketing Association in New York City

Interactive Program Combines Strategy and Tactics for Powerful Real-world Learning

Charlotte, NC - September 12, 2000 - Quaero, LLC, a leading provider of 1:1 e-marketing infrastructure and programs, today announced it will be conducting two more three-day CRM workshops this year on behalf of The Direct Marketing Association (DMA). The next workshop will be held September 18-20 at the DMA Seminar Center in New York City. The final workshop is scheduled for November 1-3 at the Palmer House Hilton in Chicago. To register for either of these sessions, please go to www.the-dma.org/seminars.

"We are proud to present these distinguished events The DMA, one of the most respected and dedicated patrons of the marketing fraternity," said Quaero Founder and CEO, Dr. Naras Eechambadi.

"This DMA-sponsored seminar is one of the highest quality events developed for the Direct Marketing industry,” said Anne Schaeffer, Vice President of Professional Development and Training, DMA. “Quaero has done an excellent job of blending the strategic and technical aspects of CRM for attendees."

Unlike other high-level CRM programs, The DMA workshop led by Quaero is highly interactive and covers CRM from both a strategic and tactical perspective. This approach creates a real-world learning experience, which reinforces the concepts taught during the training, long after the session has ended. Participants come away with a complete solution-oriented plan that they can implement immediately.

During the workshop attendees will learn how to:

· Spot new trends for individual customers and customer segments

· Develop selling and loyalty capabilities across all customer touch points

· Tear down walls between marketing, technology, sales and service

· Select and implement CRM technology that meets your company’s unique requirements

· Develop a business case to convince the organization to adopt CRM

• Blend customer value and financial value metrics

The New York and Chicago workshops are being offered because of the overwhelming response The DMA's first Quaero-led workshop in San Francisco last month. This highly successful event drew senior managers from across the globe.

Below are comments from two of the attendees:

"Quaero's seminar came just weeks before I had to present my three-year marketing plan to top management. Through case study, group work, and demonstrations this seminar gave me the tools I needed to present a tight customer strategy, solid business case and step-by-step process for iplementing CRM. Since the seminar I have compared notes with other attendees who are facing similar challenges in their organizations." - Paul Johnson, Director, Direct Marketing, Sierra Software/Havas Interactive

“Very timely and informative. Not only was the seminar a great overview on CRM, but I was able to develop a clear strategy and step-by-step action plan for making CRM a reality throughout our entire organization.” - David Kissinger, Vice President of Sales and Marketing, Washington Energy Services

About The DMA

The DMA is the leading and largest trade association for businesses interested in interactive and database marketing, with nearly 5,000 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments including the service industries that support them. The DMA's seminars and conferences are the finest educational and training vehicles for direct/interactive marketers available anywhere. For more information visit the web site at www.the-dma.com.

About Quaero, LLC

Quaero designs, develops and deploys effective 1:1 e-marketing programs using the confluence of technology, analytics and marketing expertise for Fortune 1000 and Internet 100 companies. Quaero addresses the needs of Internet and traditional companies to translate their customer contacts into long-term profitable relationships. Quaero helps businesses in financial services, retail, communications and health care, translate customer data into effective Customer Relationship Management (CRM) programs by developing and deploying large scale customer intelligence infrastructure for effective personalized interactions for customer acquisition, retention and expansion. Clients include priceline.com, Sallie Mae, SciQuest.com, Merck-Medco Managed Care, LLC and The Limited, Inc.. Quaero is based in Charlotte, North Carolina with offices in New York City, Silicon Valley and Atlanta. For more information, call 704 414.2187 or visit the Quaero web site at www.quaero-corp.com.
 
Editorial Contact:
Elizabeth Fairleigh
thE Connection, Inc.
404-874-4562
EConnection@worldnet.att.net
 
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