Press Release - Quaero

  Directory
    Suppliers
    Associations
    Publications
    Stock Index
    News Search
    Home

  Calendar of Events
     Find event | Submit event

  Career Corner
     Find job | Submit job

  RealMarket Today!
    Past Issues
    Subscribe
    Unsubscribe

Company Profile
Company Web Site

Quaero Taps West Coast for Two Senior Management Positions

DeeVee Devarakonda Joins as Chief Marketing Officer and Rick Anderson as Chief People Officer

Charlotte, NC - August 23, 2000 - Quaero, LLC , a leading provider of 1:1 e-marketing infrastructure and programs, today announced it has named DeeVee Devarakonda as Chief Marketing Officer and Rick Anderson as Chief People Officer. These positions were created to help grow the company’s intellectual capital and enhance brand awareness.

Devarakonda is responsible for developing and executing Quaero’s global marketing strategies to establish market leadership. Anderson is responsible for the acquisition, development, and retention of talent within the organization.

Both Devarakonda and Anderson are relocating from the West Coast to join Quaero. DeeVee directed global marketing activities for a large systems integrator in Silicon Valley, while Rick was a senior HR manager at the country’s largest savings and loan company based in Seattle. Several factors contributed to their decision to relocate to the East Coast. Among these are the explosive activity of start-up companies like Quaero headquartered on the East Coast, the growth potential and a better quality of life."

DeeVee and Rick possess the deep and diverse skill sets as well as experience working for large, multinational organizations that we were seeking,” said Dr. Naras Eechambadi, CEO, Quaero. “With these individuals spearheading our most critical initiatives, we are well positioned to fulfill our aggressive growth objectives and service our clients with the most qualified and respected talent available in the market.”

Prior to joining Quaero, Anderson worked for Washington Mutual where he had corporate-wide responsibilities for recruiting, management development, and employee relations. Before that he was with Signet Bank/Capital One in Richmond, Virginia. “The optimization of human capital is a core strategic issue for an organization built on knowledge experts,” Rick commented.

Devarakonda brings more than 10 years of organizational and leadership development, business strategy, and international marketing experience to Quaero, following key positions at Ammiratti Puris Lintas and Infosys Technologies. “Quaero has a phenomenal track record for hiring and retaining top technology and marketing talent and has the leadership necessary to execute on its business plan. I am excited to be a part of such an innovative and forward-thinking organization,” said Devarakonda.

About Quaero

Quaero, LLC Quaero designs, develops and deploys effective 1:1 e-marketing programs using the confluence of technology, analytics and marketing expertise for Fortune 1000 and Internet 100 companies. Quaero addresses the needs of Internet and traditional companies to translate their customer contacts into long-term profitable relationships. Quaero helps businesses in financial services, retail, communications and health care, translate customer data into effective Customer Relationship Management (CRM) programs by developing and deploying large scale customer intelligence infrastructure for effective personalized interactions for customer acquisition, retention and expansion. Clients include Priceline, Lending Tree, SciQuest, Merck-Medco and The Limited. Quaero is based in Charlotte, North Carolina with offices in New York City and Atlanta. For more information, call 704 414.2187 or visit the Quaero web site www.quaero-corp.com.

Editorial Contact:
Christopher Albertson
Quaero LLC
(704).414.2187
albertson@quaero-corp.com

top of page